Jayavijayan . Email & Phone Number

Chennai, Tn, In

Mumbai, Maharashtra, India

I currently handle the above-the-floor category, including kitchen scourers and wipes, in a market valued at ₹1,800 crore. My responsibilities include new product development, driving product growth, and managing the P&L for the category. I focus on increasing market share by leveraging consumer insights and acquiring new consumers. Implementing effective market strategies and collaborating cross-functionally, I aim to drive sustained growth and success for the product portfolio in India.

Chennai, Tamil Nadu, India

Oversaw Asafoetida (Hero Product) and Papad (Appalam) under brand TT. Managing a ₹50 crore turnover and achieving the 2nd largest market share in TN and KL. Utilized Nielsen data to devise market strategies, revamped communication approaches, and drove growth across GT, MT, and e-commerce channels through impactful ATL/BTL campaigns

Chennai, Tamil Nadu, India

Collaborated with Dentsu for impactful communication and packaging, conducted consumer research, and led cross-functional teams for NPD. Launched a successful new TV advertisement campaign, conducted a comprehensive brand track study, and executed ATL/BTL strategies, driving consumer engagement. Achieved 100% revenue growth, doubling turnover from 25 Cr to 50 Cr.

Chennai, Tamil Nadu, India

Led a team of 25 sales officers and 3 Area Sales Managers, expanded the retailer base from 900 to 4,300. Boosted monthly revenue from ₹16 lakhs to ₹1 crore, introduced new products through cross-functional collaboration, and implemented strategies for exceptional market growth.

Chennai Area, India

Streamlined demand and logistics planning for TamilNadu region, optimized inventory metrics, and expanded product portfolio. Achieved vol growth from 400 tonnes to 900 tonnes per month, and enhanced overall operational performance

Chennai, Tamil Nadu, India

Pgdm, Marketing And Operations

Bachelor Of Engineering - Be, Mechanical Engineering