Jaya Zelkowicz Email & Phone Number

New York City Metropolitan Area

As a special project to the CEO role at Mealco, a well-funded food-tech seed stage startup in New York, I was able to further develop my leadership skills within Business Development. By kickstarting the brand partnerships team, I was able to work cross-functionally with multiple stakeholders (Ops, Leadership, Legal, Culinary, Marketing) to close deals with multiple strategic food brands that will serve as a platform for GMV growth.

As a summer intern at SmoothieBox, an e-commerce, healthy smoothie delivery startup, I was able to contribute in multiple ways. Developing the value proposition and go-to market strategy for the wholesale business model made me expand my skillset in new business line creation and project management. Similarly, I put into practice my execution and sales skills while leading co-branding initiatives to partner up with complementary products such as Vega Coffee. Through cross-selling, we expected Vega Coffee and other partners to generate over XXX high quality leads to SmoothieBox.

San Jose, Costa Rica

https://www.energymcr.comI founded Energym, a tech-enabled gym chain bringing best-in-class technology, instructors, and equipment together to fill demand for innovative and fun fitness solutions. With two locations currently, Energym has grown to become a well-known, highly reputable brand within the Costa Rican fitness scene. Even though as a founder the number of projects led have all provided me with significant learnings, please find a list below of some of the highlights and projects from which I learned the most:• Hired and managed a cross-functional team of seven direct reports and oversaw 50 indirect full-time employees including admin personnel, fitness instructors, and customer success agents• Negotiated and managed strategic partnerships with brands such as Gatorade, Rexona and Saucony to increase additional revenue streams for Energym by over $XX,XXX monthly and boost partners' brand awareness• Secured exclusive distribution rights of high-quality fitness equipment and brands such as Pavigym, Hoist, Stages, Escape and Intenza; selling to social clubs, local gyms, boutiques, and direct to consumer's homes.

Miami/Fort Lauderdale Area

-Managed a budget of $700,000 to advertise on Social Media Platform including Facebook, Google, YouTube, and AdRol reaching customers in over 20 countries, resulting in an ROI of 5.5x-Contributed to Shake-Shake-Shake, Zumba's new protein shakes, and Zumba Strong, the company's new innovative workout, by generating marketing materials to be distributed to Zumba's community-Responsible for daily management and overall strategic direction of social media influencer campaign for Zumba Wear, Zumba's activewear line using Revfluence platform

Greater Boston Area

-TA for the Sales Management class at Northeastern in 2015 for professor Felicia Lassk

Costa Rica

-Prepared financial statement analysis presentations for clients including Samsung, Electronica Daytron, Walmart, and VALCO S.A.-Created written reports describing clients’ position within their industry and analyzed their position in the local and global markets.

Master Of Business Administration - Mba

Bachelor Of Business Administration (Bba), Marketing And Entrepreneurship