Strategised and led business development and partnerships in the music vertical to support TikTok and ByteDance Products.Established a global team, owning every kind of music-related 3rd party partnership excluding licensing deals to support music products and its business.

Led regional music development across Korea, Japan and Southeast Asia, covering music licensing, data & rights management, commercial music and partnerships, significantly contributing to global integration of regional work.Standardised music licensing processes across Asia, increasing efficiency and systemising operations, ensuring comprehensive status overviews of licensing agreements.Localized Commercial Music business for regional ad sales teams in Korea and Japan, demonstrating local potential sound partnerships, commercial music licensing and brand projects. Innovated music data integration methods with top-tier IT portal and local music streaming service, amplifying music trends on TikTok and highlighting the positive impact of artist engagement.

Strategised new business development across music, entertainment, gaming, and content.Achieved global music licensing for TikTok with local labels and distributors, including the top sixmajor licensors, to cover over 90% of the Korean market share.Onboarded top-tier artists from major labels and launched global music promotions of leading K-popartists including BTS and Blackpink.Initiated an artist audition program with 11 music partners, attracting over 250 artists and over2000 new songs.Signed the MOU with the Ministry of Culture, Sports and Tourism for joint CSR campaigns, leading toover 50 campaigns on TikTok.Formed content partnerships with major local entertainment companies, onboarding over a hundredof new company accounts and significantly diversifying TikTok’s content portfolio.

Led projects for an M&A deal with Technicolor, completing project goals and developing two final product concepts(OTT set-top box & Mesh wifi device) for potential commercialisation.

Optimized Smart TV platform service planning and development process, implementing 52 improvement projects, including new development of data and operation system. Represented LG Electronics in global technical standardisation, initiating collaboration with HbbTV/EBU to integrate Smart TV technology with broadcasting standards.

Launched market-leading services as a first mover in the industry, including Catch-up TV, OTT Live streaming, STB-less solution for Pay TV, virtual IPTV, HbbTV 1.5, BBC CRB, and TivuOn. Co-developed the advertisement platform with HQ, launching an innovative ad service for Smart TV in Europe, becoming a main profit driver for the TV business unit in Europe.

Built up EU & CIS strategy and led new business development avenues for Smart TV and established a local Smart TV team in 14 subsidiaries, delivering optimal performance training. And executed partnerships with Broadcasters, Satellite, IPTV, Cable, and OTT services across Europe & CIS.Launched the world's first online movie streaming service on Smart TV (Maxdome, Germany), an online video call service on Smart TV (Skype, Global), and the first online movie streaming service on LG Blu-ray Player (Canalplay, France) Launched free Catch-up TV services in collaboration with major European broadcasters including BBC, France Television, RTVE, and ARD.

Structured partnerships with major producers and licensing agencies in international film and performing arts markets, negotiating content licensing, licensing deals and contracts.Negotiated and managed licensing agreements for seven musical productions, including ‘High School Musical’, ‘42nd Street’ and ‘Fiddler on the roof’. Developed and executed investment deals for large-scale overseas musical productions, including ‘Lord of the Rings’ and ‘The Sound of Music’.

Underwrote major property risks over capacity and sold the risk to the reinsurance market, fronting the high volume account service for Allianz, Germany and formed a system online for global group RSA, UK.

Promoted international artists and performance events in Korea, including Mariah Carey, Avril Lavigne, Red Hot Chilli Peppers, Brian McKnight, The Cranberries, Forever Tango, and the Spirit of the Dance.