Jay Basnight Email & Phone Number

Virginia Beach, Va, Us

Boston, Massachusetts, Us

NOBLE drives mission success with world-class products, logistics, services, and training through accelerated procurement. Our footprint includes operation centers, distribution centers, and consolidation points positioned to expedite delivery and enhance global product availability. In addition to distributing 13,000 manufacturer brands, NOBLE offers specialized technical and training services for customers with Aerospace, C5ISR, CBRNe, EOD, Expeditionary, MRO, and Tactical requirements. NOBLE uses an established supply chain, existing vendor relationships, and a vast catalog to lower costs and increase selection and availability. Our process saves time and money for the government and gets products to end-users quickly to support their mission. NOBLE reduces the cost of readiness while maintaining the ability to rapidly respond to today’s challenges.Led successful company rebranding effort, developing new positioning and brand identity that resulted in increased brand recognition and market penetration.Relaunched www.noble.com using Hubspot marketing and serviceHUB, implementing lead generation strategies, analytics, and new branding to drive website traffic and increase customer engagement.Developed and implemented effective lead generation processes, resulting in increased sales and revenue, and provided regular ROI reporting to senior leadership.Directed creative production efforts across multiple platforms, including print, video, blog, press, and social media, resulting in increased brand awareness and engagement.Managed over 50 tradeshows and events, including NOBLE Training and Range Day Expos, ensuring successful execution, maximizing lead generation opportunities and exhibitor partner collaboration.

Virginia Beach, Va, Us

ADS, Inc. is a defense contractor that provides equipment, procurement, logistics, and supply chain solutions. We offer access to the largest product and service selection, the broadest array of procurement and contract options, and world-class expertise and support to support our customers—every step of the way. We serve all branches of the U.S. Military, federal, state and local government organizations, law enforcement agencies, first responders, partner nations, and the defense industry.Led marketing efforts for government contracts, product launches, and strategic capabilities for a multi-billion-dollar business, resulting in increased revenue and market share.Achieved a 20% year-over-year increase in digital channel margin through effective site optimization and lead generation process improvements.Directed creative production efforts across multiple platforms, including print, video, blog, press, and social media, resulting in increased brand awareness and engagement.Managed over 100 tradeshows and events, including highly attended Warrior East & West Expos, ensuring successful execution and maximizing lead generation opportunities.

Richmond, Va, Us

Since 2008 TDBBS has been proud to offer the widest selection of high-quality natural dog treats and chews available. Our top priorities are your dog’s health and safety; that’s why our products undergo rigorous laboratory testing before reaching our USDA-approved facility. Not sure what product is right for your dog? Our knowledgeable Customer Service is happy to help you choose the best treats for your dog’s age, size, and diet. We believe pets are family, and they deserve quality ingredients just like us.Achieved over 20% growth in E-commerce and Amazon Seller Central revenues through effective merchandising and marketing strategies, resulting in increased profitability and market share.Led the development and implementation of a complete brand portfolio strategy, including redesigning and relaunching 3 company brands, resulting in increased brand awareness and customer engagement.Accountable to the board and private equity ownership for driving new product innovation and growth in E-commerce and Amazon channels, improving conversion rates, average order value, operations, and customer lifetime value. Successfully expanded into new channels to increase market penetration.

Parsippany, New Jersey, Us

Brought on board post-financial restructuring to develop, implement, and own e-commerce growth, successfully coordinating activities with marketing, merchandising, and IT departments to drive sales and profitability.Led a 20-person operations and analytics team to create and implement a $1B e-commerce roadmap, establishing KPIs and optimizing processes to improve efficiency and increase revenue.Achieved a 25% increase in e-commerce conversion rate through strategic optimization efforts across digital media mix, SEO, and UX, resulting in increased sales and profitability.

Houston, Tx, Us

Drove 20% year-over-year growth in the e-commerce business by developing and implementing a digital transformation strategy for omni-channel, resulting in increased customer engagement and revenue.Achieved a 25% increase in e-commerce conversion rate by optimizing digital advertising media mix, AB testing, and UX enhancements, resulting in increased sales and profitability.Successfully achieved growth goals by leading an 8-person team and managing digital agency resources to create and implement a digital marketing strategy, resulting in increased market penetration and customer acquisition.Improved digital advertising return on ad spend by 40% using attribution modeling and media mix optimization across major digital marketing channels, including SEM, SEO, PLA, Affiliates, and Remarketing, resulting in increased efficiency and profitability.

Coraopolis, Pa, Us

Achieved a 100% increase in e-commerce sales from $500M to $1B by developing and executing a comprehensive transformation and growth plan for digital marketing and e-commerce. Managed a 6-person internal team, contractors, and agencies to successfully drive sales and increase market share.Successfully increased managed digital budget from $25M to $45M by utilizing advanced attribution modeling and regression analysis to measure the digital marketing impact on the total chain, resulting in increased efficiency and profitability.

Herzogenaurach, De

Achieved an impressive 100% year-over-year growth in global e-commerce revenue for 3 consecutive years, increasing sales from $25M to $100M, resulting in increased profitability and market share.Successfully developed and implemented integrated online marketing, social media, and e-commerce strategies in 4 global regions, while leading global digital production, display, SEM, SEO, and social strategies for brand marketing and e-commerce, resulting in increased customer engagement and revenue.Consolidated 50 regional websites into a redesigned PUMA.com, reducing global digital operational costs by 40%, streamlining processes, and increasing efficiency.

Boston, Ma, Us

Successfully executed digital, CRM, and UX strategies to drive growth from $50M to $100M and increase promo list from 100K to 350K+ subscribers, resulting in increased revenue and customer loyalty.Managed $12M in online search advertising campaigns across Google, Yahoo, and MSN, resulting in increased visibility, customer acquisition, and profitability.Created digital advertising plans for 20 emerging stores and niche markets, and managed UX and SEO redesign for 120+ sites, resulting in increased market penetration, customer engagement, and revenue.

Master Of Business Administration (Mba), Marketing

Global Manager In Europe Program, Business Administration And Management, General

A.B., Physics, Economics

Education record