**Operational Leadership and Project Management** • Introduce a pull marketing strategy, complementing the industry standard push strategy, resulting in increased business from new converters. • Achieved a shift from selling 10% of our own manufactured products to 80%, decreasing our reliance on distributed products. • Leading efforts in large investment of a new product line in product research, testing plans, and sales strategy. • Implement successful email campaigns with a 28.62% open rate. • Exceed web traffic growth goals and maintained high engagement rates.**Digital Marketing and Web Design** • Manage website design and content creation to accurately reflect brand identity. • Produce videos, script advertorials, and arrange media interviews. • Plan and execute email campaigns, Google ads, and tradeshow exhibitions. • Create digital and print marketing materials using Adobe Creative Suite.**Brand Development and Rebranding** • Led a complete rebranding initiative, transforming Paper Resources, Inc. into PRI Plus. • Conducted customer perception analysis to align brand identity with market expectations. • Developed clear, compelling copy for company and product messaging. • Created a new logo, focusing on simplicity and sophistication. **Additional Responsibilities:** • Project leader of major ERP software upgrade • Active participation in Chamber of Commerce events. • Author of SOPs for production team. • Writer of data sheets for all products. • Contributor to technical reference library. • Leader of quality audits.