Jay Blumberg Email & Phone Number

Jacksonville, Florida

•Specialize in providing strategic marketing expertise to organizations seeking direction.•Collaborate with C-suite executives and business owners to revamp strategic business, sales, and marketing plans in response to evolving buying behaviors•Build compelling brand stories to captivate specific audience segments using strategically focused, highly creative marketing developed with street-smart simplicity, subtle edge, and tremendous stopping power •Craft strategically focused and creatively compelling brand narratives designed to connect with targeted audience segments•Develop and market brands for companies at regional, national, and global levels•Integrate digital, new-tech, and traditional marketing strategies into campaigns to maximize impact•Provide clients with insights into the different types and advantages of AI technology, while assisting in its integration to enhance operational efficiency and optimize marketing impact.

Chicago, Illinois, United States

•Transformed the Creative Services Division into The Agency at SourceLink, a full-service, strategic marketing firm and a new, highly profitable revenue stream for the company•Led a national team of Account Managers, Graphic Designers, Writers, Digital Developers, Production Artists, and Contractors•Elevated the quality and strategic impact of the corporation’s creative strategies and deliverables•Expanded the corporation's product portfolio from basic direct mail into a full range of marketing products •Rebranded and strategically repositioned the corporation to compete with national, full-service firms for larger business opportunities•Standardized procedures, systems, and tools to streamline the campaign development workflow process, resulting in greater efficiency, consistency, and compliance across the division along with the ability to track project development progress •Upgraded the caliber of the company's sales, national sales meeting, global conferences, and speaking engagement presentations•Developed strategic marketing plans, brands, and high-performing integrated campaigns and marketing for clients

Cincinnati, Ohio, United States

•Launched RMG during the 2008 financial crisis with a mission to integrate digital marketing into client strategies•Educated companies on the transformative power of digital marketing and its potential for delivering impactful results and reducing costs •Demonstrated the improved outcomes of integrating digital and traditional marketing to clients•Reduced clients' marketing budgets and administrative costs while enhancing overall marketing performance

Cincinnati, Ohio, United States

•Identified key differentiators and established unique market niches for clients, positioning them beyond the reach of competitors•Repositioned and rebranded companies to align with newly defined strategic market positions•Created targeted marketing strategies, engaging creative campaigns, and incentive-driven promotional programs for clients•Enhanced brand value, enabling clients to exceed their KPIs and achieve business goals•Expanded a solo venture into a successful full-service marketing firm generating over a million dollars in revenue

As Marketing Director for Fidelity Investments' Emerging Corporate Markets (ECM) division, my primary objective was to maintain ECM's position as the company's fastest-growing division. I achieved this by creating a strategic marketing plan that increased qualified leads, drove new sales, and enhanced client retention

Indianapolis, Indiana, United States

As Director of Corporate Brand Management and a member of the Executive Mergers and Acquisitions team, I was responsible for developing and marketing the corporation's brand. I led the strategic rebranding and repositioning efforts that transformed Anthem from a collection of regional and state-based health insurance plans into a cohesive national brand. These initiatives were instrumental in preparing the company for its IPO and contributing to its emergence as the largest healthcare insurance provider in the U.S.

Bachelor Of Science (Bs) - E.W. Scripps School Of Journalism & Communications, Majors: Journalism & Advertising | Minors: Marketing & Sociology

Activities and Societies: American Marketing Association; Advertising Association of Ohio University – Officer; Phi Gamma Delta (FIJI).

Education record