Jay Bower Email & Phone Number

Westport, CT, US

• Together with my global team, we develop strategies and tactics for Fortune 100 and high-growth brands like Intuit, Cigna Healthcare, Crossover Health, New York-Presbyterian Hospital, St. Jude Children’s Hospital.
• We’ve created over 300 integrated, go-to-market plans and campaigns, generating over $3 billion in sales.
• I built a cross-functional new product development team, resulting in proven, improved ROI and prioritization for new products.
• I have developed and implemented direct marketing programs supporting worldwide sales organizations, growing revenue by 20-80%.
• I guide Crossbow Group’s entry into new markets by leading the product-management team in the development and execution of marketing plans.
• I have been quoted in the Wall Street Journal, BusinessWeek, Forbes, Fortune, Ad Age, DM.

• Teach upper-level class, Social Media Marketing, that takes an in-depth look at social networks and social media platforms from a strategic perspective.
• Help students understand social media as part of a brand's marketing communications and build strategies and tactics to help brands differentiate and rise above the noise on the social web.
• Cover the construction of brand strategy on social media, engaging influencers, content development, social media analytics and measurement, and specific social media platforms.

• Concepted a brand new, AI- and machine-learning driven agency and policy services category, rolling it out to mutiple countries in the Asia-Pacific in less than a year.
• Built a global, seven-figure business servicing the biggest global brands in technology, energy, technology and pharmaceuticals in less than three years.
• Lead the technology development team and drove the creation and rollout of innovative social media analytics products and solutions.
• Developed and mentored a multi-functional team building a business providing digital intelligence, engagement, and activation to global organizations operating in the Asia-Pacific.

• I co-founded and built a new firm which provided digital transformation strategies and tactics to enterprise-level firms.
• I used my strategic marketing skills to develop and manage integrated brand and marketing programs for well-known brands including Verizon and Gartner.

• As a supervisor of a multi-functional team, I was responsible for developing global direct and digital marketing programs for IBM, specifically the ThinkPad brand.
• I was also instrumental in pitching new clients for the agency.
• This fast-paced environment necessitated strong problem-solving skills – test and research strategies, managing creative teams, analyzing data and preparing reports for client executives.

• I acted as lead business development leader and account lead for Mirbach & Company, working closely with the Chairman.
• Together, we developed and managed hundreds of direct and digital marketing strategies and campaigns for companies, primarily in the high-tech sector.

B.A., Philosophy

E-B2B, Executive Education

M.B.A., Marketing And International Business