Jay Bower Email and Phone Number
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Jay Bower personal email
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Jay Bower phone numbers
Got a minute? I’d like to tell you about myself. I’m Jay, CEO and Chief Archer at Crossbow Group – an award-winning integrated marketing agency with employees around the globe. I head up a team of talented UX and business strategists, analytics pros, creative virtuosos and technologists who develop smart solutions to overcome the complexities of acquiring, retaining and managing customer relationships. How, you might ask? By leveraging branding, lead gen, digital and social media expertise, SEO, content strategies and good old-fashioned advertising. Our clients are known market leaders in technology, financial services, fintech, consumer goods and other industries. (Ever hear of a little company named Google?) Our roster is growing steadily, presenting new marketing and communication challenges for us to solve. Trust me when I say, no two days are alike. When I’m not busy leading my team of highly talented marketers, I guest-lecture at graduate business schools, sit on the advisory boards of a handful of firms and organizations where I offer leadership and guidance to global Fortune 100 firms and scrappy startups. Oh, and I also co-founded a company that used machine learning and A.I. married with in-country policy knowledge to provide deep-dive policy and tactical analyses to global firms operating in the Asia-Pacific. I’ve spoken at numerous trade conferences and have been quoted (and misquoted) in the Wall Street Journal, Fortune, Forbes, USA Today, Entrepreneur, and trade magazines from Direct to Ad Age. All sounds a little pompous, I know, but I’m proud of all of it. I have a B.A. in Philosophy from Colgate University, an M.B.A. from The Stern School of Business, New York University, and completed the e-B2B Program at Harvard Business School. (Acronym stew!) But I’m most passionate about helping businesses grow.Ask me about brand building and re-invention. Ask me about user experience design and search engine marketing. Ask me about persona development, journey mapping, lead generation and conversion. Ask me for a meeting if you need help or advice. I don’t bite 😉
Crossbow Group, Llc
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Co-Founder, President And Chief ArcherCrossbow Group, Llc Sep 1999 - PresentWestport, Ct, Us● Together with my global team, we develop strategies and tactics for Fortune 100 and high-growth brands like Intuit, Cigna Healthcare, Crossover Health, New York-Presbyterian Hospital, St. Jude Children’s Hospital, Invisalign, Bloomberg, Lending Club, Dish Network, Intuit, Google, and HP.● We’ve created over 300 integrated, go-to-market plans and campaigns, generating over $3 billion in sales. ● I built a cross-functional new product development team, resulting in proven, improved ROI and prioritization for new products. ● I have developed and implemented direct marketing programs supporting worldwide sales organizations, growing revenue by 20-80%. ● I guide Crossbow Group’s entry into new markets by leading the product-management team in the development and execution of marketing plans. ● I have been quoted in the Wall Street Journal, BusinessWeek, Forbes, Fortune, Ad Age, DM.● I serve on several advisory boards and am honored to have been a guest lecturer at NYU, Stern School of Business, among others.
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Adjunct Professor And Teaching FellowFairfield Dolan - Fairfield University Charles F. Dolan School Of Business Sep 2023 - Present● Teach upper-level class, Social Media Marketing, that takes an in-depth look at social networks and social media platforms from a strategic perspective. ● Help students understand social media as part of a brand's marketing communications and build strategies and tactics to help brands differentiate and rise above the noise on the social web. ● Cover the construction of brand strategy on social media, engaging influencers, content development, social media analytics and measurement, and specific social media platforms. -
Co-Founder And Co-ChairmanAkarasia Aug 2016 - Dec 2020● Concepted a brand new, AI- and machine-learning driven agency and policy services category, rolling it out to mutiple countries in the Asia-Pacific in less than a year.● Built a global, seven-figure business servicing the biggest global brands in technology, energy, technology and pharmaceuticals in less than three years. ● Lead the technology development team and drove the creation and rollout of innovative social media analytics products and solutions.● Developed and mentored a multi-functional team building a business providing digital intelligence, engagement, and activation to global organizations operating in the Asia-Pacific.
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Co-Founder, Vice PresidentPrescients Mar 1997 - Sep 1999● I co-founded and built a new firm which provided digital transformation strategies and tactics to enterprise-level firms. ● I used my strategic marketing skills to develop and manage integrated brand and marketing programs for well-known brands including Verizon and Gartner.
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Account SupervisorBlau/Brann/Eurorscg 4D 1997 - 1997● As a supervisor of a multi-functional team, I was responsible for developing global direct and digital marketing programs for IBM, specifically the ThinkPad brand.● I was also instrumental in pitching new clients for the agency. ● This fast-paced environment necessitated strong problem-solving skills – test and research strategies, managing creative teams, analyzing data and preparing reports for client executives.
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Account DirectorMirbach Associates 1993 - 1997● I acted as lead business development leader and account lead for Mirbach & Company, working closely with the Chairman.● Together, we developed and managed hundreds of direct and digital marketing strategies and campaigns for companies, primarily in the high-tech sector.
Jay Bower Skills
Jay Bower Education Details
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Colgate UniversityPhilosophy -
Harvard Business SchoolExecutive Education
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Nyu Stern School Of BusinessMarketing And International Business
Frequently Asked Questions about Jay Bower
What company does Jay Bower work for?
Jay Bower works for Crossbow Group, Llc
What is Jay Bower's role at the current company?
Jay Bower's current role is President and Chief Archer || Crossbow Group || Integrated Marketing Agency.
What is Jay Bower's email address?
Jay Bower's email address is bo****@****aol.com
What is Jay Bower's direct phone number?
Jay Bower's direct phone number is +120385*****
What schools did Jay Bower attend?
Jay Bower attended Colgate University, Harvard Business School, Nyu Stern School Of Business.
What are some of Jay Bower's interests?
Jay Bower has interest in Alliteration, Writing, Children, Education, Reading, Running, Health.
What skills is Jay Bower known for?
Jay Bower has skills like Integrated Marketing, Digital Marketing, Direct Marketing, Email Marketing, Social Media Marketing, Lead Generation, Marketing Strategy, Interactive Marketing, Strategy, Analytics, Advertising, Product Marketing.
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