James Brookes, Mba Email and Phone Number
I’m the Chief Growth Officer of Percipio Health, an end-to-end AI-guided platform for scalable, low-cost population health monitoring and management. Percipio’s patient health monitoring via smartphone app, without additional devices, reduces inefficiencies and costs to serve broader populations and achieve better outcomes – driving earlier interventions, reducing ED visits and hospitalizations, and improving risk-based contracting between providers and payers.Throughout my career as a healthcare executive, I’ve helped companies increase revenue and market share by perfecting a repeatable and scalable GTM strategy, building high-performing teams, launching successful new products and markets, while executing with a profit mindset.Key career milestones:• Launched the Aetna PA Medicare HMO market and scaled to $78M • Elevated DecisonHealth’s revenue to $100M selling into providers and health systems.• Led mPulse Mobile revenue growth from $6M to $100M between 2016 and 2023My approach to creating high-impact sales strategies involves a combination of thorough research, strategic planning, effective execution, and continuous refinement. Below is my approach to effective growth strategies:1. Market Research: Conducting market research to understand the target audience, their needs, pain points, and buying behavior. 2. Setting Clear Objectives: Define specific, measurable objectives for the sales strategy. 3. Segmenting: Divide the target market into distinct segments based on demographics, psychographics, behavior, or other criteria. 4. Value Proposition: Craft a compelling value proposition that clearly communicates the benefits and value of the product. 5. Channel Selection: Determine the most effective channels to reach your target audience, whether it is direct sales, digital marketing, or partnerships. 6. Sales Process: Design a structured sales process that guides prospects through the buyer's journey from awareness to purchase. Map out key touchpoints, interactions, and milestones in the sales cycle.7. Measurement: Establish (KPIs) to track the effectiveness of your sales strategy. Monitor conversion rates, customer acquisition cost, and customer lifetime value.8. Optimization: Continuously monitor and analyze the results of your sales efforts and use data-driven insights to refine and optimize strategy. 9. Alignment: Ensure alignment between the sales and other functional areas of the organization, particularly marketing.Let's connect to explore how my expertise can contribute to your organization's growth and success.
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Chief Growth OfficerPercipio Health May 2024 - PresentPercipio Health is an end-to-end AI guided platform leveraging smartphone technology for scalable low-cost population health monitoring and management. Assessing patient's health daily via biometric, metabolic, brain/behavioral and medication health signals provides "whole-person" visibility for early discovery of undiagnosed conditions and applying evidenced-based clinical intelligence to guide providers with the next best actions. Our focus is to develop partnerships within the healthcare ecosystem to reduce healthcare costs, improve clinical efficiency, and enhance value based outcomes.https://www.percipiohealth.com/
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Strategic AdvisorAcolyte Health Apr 2024 - PresentOregon, United StatesAcolyte Health is reshaping the traditional landscape of video-based education and engagement in the healthcare industry. The Acolyte Health platform empowers healthcare organizations to deliver automated interactive consumer-centric video experiences in over 120 languages, all featuring the consumers’ most trusted source – the Digital Acolyte of the healthcare provider.By leveraging the power of Digital Acolytes and video-centric interactions, Acolyte Health helps healthcare organizations activate their consumers and drive meaningful behavior change while improving clinical quality and outcomes. -
Strategic AdvisorReady. Set. Food! Mar 2024 - May 2024Los Angeles, California, United StatesReady. Set. Food! is the only complete early allergen introduction system that takes the work, confusion and fear out of doing something really important for the health of your baby. Our mission is to help babies have healthier futures, free from the limits of food allergies. We not only follow the latest USDA guidelines on food allergen introduction, we provide the best way “how” to achieve them in three guided stages. -
Chief Sales Officer (Cso)Mpulse Mobile Sep 2022 - Feb 2024Los Angeles, California, United StatesDeveloped comprehensive digital health engagement commercial strategy for Payers, Providers, and Life Sciences verticals.• 2023 Revenue growth YoY 54% ($100 Million total revenue) customers included 18 of the top 20 payers.• Managed multiple national sales teams and business development team. • Collaborated cross functionally to support pipeline tracking, forecasting, demand generation, customer success, churn reduction, product development, process improvement, sales operations, and partnerships.• Formulated a GTM plan in 2023 for entering new verticals, Life Sciences and ACOs.• Contributed to revenue expansion through effective acquisition strategies. -
Vice President Of Commercial SalesMpulse Mobile Jun 2022 - Sep 2022Encino, CaManaged mPulse Mobile’s Strategic Sales team, expanding existing account revenue:• Developed existing account strategies to grow Medicare and Medicaid revenue, achieved 22% YoY Growth.• Recruited, trained, and managed strategic sales team, overseeing all sales activities.• Worked with Account Management team to identify upsell opportunities to increase client revenue, accounts included United, Centene, Kaiser, Elevance, Aetna, Humana and more.• Created compensation models to incentivize growth and retention.• Structured client contracting to ensure maximized revenue growth.
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Vice President Of Health Plan SalesEnlivenhealth™ May 2021 - Jun 2022Waynesboro, Pennsylvania, United StatesOrchestrated the conception and launch of EnlivenHealth's health plan sales strategy for pharmacy solutions:• Realized a double-digit YoY revenue growth of 48% in 2022. • Collaborated with internal stakeholders to improve demand generation activities and acquire new clients. • Devised GTM strategies to increase revenue from existing accounts and cultivate new business. • Lead recruitment, training, mentoring, and management of the sales team as part of the startup strategy. • Executed value-based contracts spanning all payer segments including Commercial, Medicaid, and Medicare.• Strategized with the product team to guide roadmap decisions and assess synergies. -
National Director Of Healthcare SolutionsMpulse Mobile Aug 2016 - May 2021Waynesboro, PaImplemented sales expansion strategy for mPulse Mobile’s Digital Health Engagement Platform:• Earned distinction as top-performing National Sales Director in 2019 and 2020, securing deals with prominent National and Regional payers achieving 152% of sales targets. • Actively pursued opportunities with Medicaid and Medicare health plans, providers, and hospitals.• Partnered with the Account Management team to increase revenue growth within existing accounts.• Incorporated ROI scenarios and outcomes-based metrics into sales process to increase deal size and TCV.
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Director Of Client ServicesAgentcubed, Llc Jan 2016 - Apr 2016Boise, Idaho AreaHeaded the Client Services and Sales team positioning broker solutions:• Conducted comprehensive demos at conferences and webinars focusing on broker applications. • Managed the processing of all client SOWs and platform enhancements.• Worked cross functionally to provide support for new customer onboarding and training initiatives. • Developed platform enhancements strategy working closely with the development team. -
Vice President Of SalesLaser Image Inc. May 2014 - Dec 2015Developed sales strategy for diverse verticals, positioning mobile sale solutions such as Lead Force, FastApp, Campaign Manager, and Mobile ID cards:• Devised marketing outreach campaigns tailored for C-Suite decision-makers.• Formulated a sales strategy to integrate mobile solutions for payers.• Highlighted ancillary product offerings, including direct mail, lead programs, and printing services. • Conducted product demos for potential clients through webinars, conferences, and in-person meetings. • Actively engaged potential customers through effective prospecting, cold calling, and email campaigns. -
National Director Of Member ServicesRxally May 2013 - Sep 2013Leeburg, VaLed joint venture involving the National Brokerage Group as a crucial aspect of the startup strategy:• Formulated a comprehensive sales and marketing implementation plan for a National In-Store Agent Sales Program, collaborating with 14,000 independent pharmacies and groups. • Cultivated essential relationships within the joint venture and leadership of Independent Pharmacy Groups. • Developed marketing collateral content to facilitate the marketplace launch. • Negotiated the joint venture contract with the National Brokerage organization AmeriLife. • Initiated outreach efforts targeting State Health Exchanges, Navigator, and Advocacy groups. -
Regional Director Of Medicare SalesAmerigroup Corporation Apr 2011 - Aug 2012Baltimore, Maryland AreaImplemented membership and revenue growth strategy throughout a multiple-state region. Results included:• Attained 102% of targeted Medicare sales enrollment target in region.• Established retention strategies reducing overall disenrollments from 30% to 14%.• Facilitated cross functional team meetings with Medical Management, Finance, Medical Director, Compliance and Plan Operations to align strategies and synergies. • Introduced community-based marketing, averaging 160 community events per month accounting for 60% of production.• Created Member Advocate and Territory Developer roles maximizing outreach efforts to (Community Based Organizations) in region, establishing 250 CBO’s as lead generating source.• Restructured compensation model to reward high producers stimulating superior sales results. -
Director Medicare Sales And MarketingAmerigroup Corporation Jan 2007 - Apr 2011Baltimore, Maryland AreaSelected to oversee Central MD Region start-up operations for dual eligibles. Dramatically impacted sales growth volume via opening new territory, developing a productive multichannel sales team, strengthening the sales infrastructure and promoting close agent relationships. Achievements included:• Recognized as leading Sales and Marketing Director for Amerigroup marketing MA Plans and Special Needs Plan during 2009 Open Enrollment, achieving 152% of annual goal in the first three months.• Managed daily activities of internal sales staff, manager and broker distribution channel to maximize sales efforts achieving 100% of goal in 2007, 146% in 2008 and 200% in 2009• Developed broker distribution network for MD market consisting of 50 agents.• Created Member Advocate role providing assistance with social programs such as Medical Assistance, Low Income Subsidy impacting overall sales and retention.• Enhanced compliance oversight and training responsibility for all staff and brokers, as well as policy development and Compliance Corrective Action Grid, resulting in 0 complaints in 2010.• Developed compensation plans for internal sales staff, Member Advocate and Territory Development.
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National Director Of SalesDecisionhealth May 2005 - Nov 2006Rockville, MdFormulated the Sales and Marketing strategy for provider and hospital solutions:• Recruited and trained sales staff, establishing a robust sales outreach model. • Achieved 137% of revenue target in 2005 and 129% in 2006, reached annual revenue of $100,000,000. • Established key relationships with C-Suite decision-makers in the healthcare industry, influencing growth strategies for both existing and new customers. • Participated in the product audit process, analyzing revenue, profit margin, and circulation. • Revitalized the product pricing module to ensure competitive positioning and maximize revenue growth. -
District Sales ManagerAetna Jan 1997 - Nov 2000Harrisburg, Pennsylvania AreaAccountability and supervision of multiple county regions in two markets across Pennsylvania:• Facilitated the Medicare merger between Aetna and U.S. Healthcare for Central and Northeast PA. • Increased market share for HMO membership to 15,000, resulting in an annual revenue of $78,000,000. • Recruited and trained a sales staff comprising thirteen direct reports, a group sales representative, and broker channel. • Acknowledged as a national leader in the Medicare market, surpassing targeted membership goals. • Collaborated with Governor Tom Ridge's office to support the launch of PA CHIP.
James Brookes, Mba Education Details
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Scaling A Business: How To Build A $1 Billion+ Unicorn, Certificate Program -
General Executive Management
Frequently Asked Questions about James Brookes, Mba
What company does James Brookes, Mba work for?
James Brookes, Mba works for Percipio Health
What is James Brookes, Mba's role at the current company?
James Brookes, Mba's current role is Chief Growth Officer, Percipio Health.
What schools did James Brookes, Mba attend?
James Brookes, Mba attended The Wharton School, Century University, Albuquerque, Penn State University.
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James Brookes-Avey, MBA
Enrollment Services Team Lead At Carrington College'S Online CampusScottsdale, Az
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