Jay Campbell Email & Phone Number

Helping customers with all their global and local marketing needs. Commercial & Digital Printing, 24/7 Web to Print Portals, Marketing Design Services, Business Stationery, Event Signage and Trade Show Materials, Direct Mail and Apparel & Promotional Products.

United States

• Established and executed the company’s formal commercial plan including marketing and branding strategy, pricing and competitive positioning, distribution and channel strategy, targeted account identification and coverage, sales training and compliance, enhanced digital awareness program and key scientific meeting selection and participation. • Spearheaded the new product launch of a revolutionary digital technology, software and consumable business which lead to early adoption by key customers within months of the initial offering. • Implemented persuasive sales strategies and targeted customer initiatives that increased sales of existing capital equipment and consumables by 198% to PY.• Identified game changing opportunities and focused resources on a winning outcome with key partners and accounts.• Mentored the team through regular assessments, assigned training necessary to continuously grow the team’s expertise.• Ensured team maintained accurate complete and up to date customer records in Salesforce.com CRM.• Developed distribution strategy with leading life science distributors.• Directed and managed all phases of marketing including strategic marketing plan and digital go to market strategy.

Wilmington, Ma

• Established the first united Global Marketing RMS team spanning throughout North America, Europe and China. • Created and executed the global short- and long-term marketing strategies and tactics focused on creating growth and value for the RMS business unit.• Transformed the branding strategy for the research animal diagnostics division through strategic positioning as the 360 service provider by focusing on Prevention through Resolution. • Pioneered creative strategies to protect and grow market share and enhance competitive differentiation utilizing the Challenger Selling messaging, search engine optimization and focused digital marketing programs. • Galvanized our commercial European distribution relationship with Jackson Laboratories with persuasive strategic marketing programs.• Mentored commercial operations team for RMS and provided direction to tactical teams to ensure effective implementation of the strategic marketing plan.• Supervised all phases of marketing material development to ensure adherence to budgets, timelines and distribution goals.

• Spearheaded team of six Account Managers and three Strategic Account Managers (SC, NC, VA, MD, DE, PA, WV, NJ, NY, CT, RI, MA, NH, VT, ME and Eastern Canada- $39MM)• Established ongoing sales training and management support of daily sales activities, ensuring that all leads, opportunities, and forecasts were accurately tracked and reported in Salesforce.com database.• Transformed sales team environment so that members were personally accountable for delivering results and achieving goals.• Successfully established actionable territory plans and growth strategies for all territories utilizing Miller Heiman account development tools.

• Cultivated strategic account relationships with top tiered Pharmaceutical Companies in Northeast (Novartis, Amgen, Pfizer/Wyeth, Merck, AstraZeneca, BMS, GSK) - $2.6MM annual sales)• Developed and presented annual and quarterly account business reviews.• Established annual account budgets and identified targeted conversion opportunities.• Maintained ongoing communication between client sites and internal company departments.

• Managed team of eleven Account Managers ($70+MM annual Sales), all states West of LA.• Established executive relationships with distribution and key customers. (Thermo Fisher, VWR, UC System, Genentech, Amgen, GNF, Stanford, UT Southwestern, MD Anderson)• Mentored Account Managers in the development of higher-level account strategies.

• Directed a comprehensive, well balanced and mutually profitable network of multi-channel product distribution partners to drive overall sales growth and branding strategy. (Thermo-Fisher, VWR, Thomas, Millipore, Sigma, Cardinal Health, Cole-Parmer, Daigger, Government Scientific Source, Krackeler Scientific, Spectrum Lab Products)• Cultivated new channel partners that delivered profitable growth and supported under served and emerging markets.• Pioneered strategic co-marketing programs and developed support collateral materials for channel partners. (Supply Rewards Program)

• Developed annual division commercial plan, created global brand and positioning strategy, established and managed annual marketing and e-business budget ($1.5MM).• Created the divisions first e-Business roadmap including SEO and key word ranking digital content and programs. • Cultivated key relationships and marketing sponsorships with distribution partners, peer companies and organizations.

• Managed sales territory of $8MM - 2001 - 2002 (AL, TN, LA, MS, AR & TX).• Educated distribution partners on product offerings.• Developed and implemented sales strategies to proactively support growth within the territory.

Communication,Marketing,Journalism

Education record