Jay Burke Email & Phone Number

Framingham, MA, US

Seattle, WA, US

• Developed and led marketing strategy, metrics and analytics, and patient/provider/payor engagement for remote patient care business.
• Built scalable and repeatable growth engine to drive patient & provider awareness and adoption. Partner closely with sales and clinic success to grow footprint.
• Leveraged patient and market insights to create segmented campaigns, doubling patient acquisition and conversion rate in less than 6 months.

Boston, MA, US

• Designed first of its kind direct to consumer customer acquisition strategy for the launch of Plenity, the first FDA-cleared weight loss product made from natural ingredients.
• Grew consumer sales by over 3X in less than 6 months by leading inaugural mass market acquisition campaign, spanning social media, digital, programmatic, DRTV & SEO / SEM.
• Created Gelesis’ digital marketing ecosystem, leading the evaluation, selection and implementation of MarTech platforms, including CMS, CDP, CRM, audience segmentation, multi-touch attribution, customer reviews.

• Led marketing and branding for leading national bike sharing business. Developed B2B & B2C strategies for building awareness, demand and acquisition, spanning digital, PR, social media & experiential campaigns.
• Developed and led engagement/retention strategy, including email, mobile, and content marketing.
• Defined acquisition and engagement marketing KPI and performance dashboards for business-wide use.
• Responsible for website & mobile UX/UI; led conversion funnel testing & optimizations leading to 200%improvement in registration and monetization.

Boston, Massachusetts, US

• Led team responsible for customer acquisition spanning consumer, B2B and University segments.
• Created strategies for SEO / SEM, paid & organic social media, programmatic, mobile, referral, affiliate and video.
• Owned budgeting, mix and creative assets for acquisition channels, driving >10% YoY improvement in CAC.
• Oversaw product & content marketing to drive prospect education, segmentation and conversion.
• Led redesign & rebuild of Zipcar web site, developing new site IA & conversion funnel and improvingconversion efficiency by more than 35%. Led development of new data-driven customer personas.

Boston, MA, US

• Led brand and acquisition strategies and execution, including all digital (SEO/SEM, display, social media, mobile) and offline campaigns. Owned PR, brand voice and content marketing for site and iOS/Android apps.
• Grew traffic, member base and revenue 300+% quarter over quarter through strategic marketing, PR and partnership initiatives. Developed analytics and A/B testing roadmap for conversions and monetization.
• Developed core set of operating business KPI and led integration of analytics tools to gauge business performance.

Needham, MA, US

• Built and led marketing team, growing into company’s largest drivers of revenue, EBITDA and site traffic.
• Owned multi-channel acquisition, digital strategy and user experience across product portfolio.
• Created and led go-to-market strategy for B2B product & predictive analytics suite, driving over $30MM annual revenue through exclusive distribution deals with over 100 top travel sites.
• Managed all product messaging, positioning and sales enablement tools for B2B marketing.
• Created financial model, marketing strategy and led vendor negotiations for Tingo.com launch.

Cambridge, Massachusetts, US

• Business owner/general manager of SmarterTravel.com, SeatGuru and FrequentFlier.com lines of business.
• Managed product line P&L, budget and product staff.
• Grew product line EBITDA and non-paid traffic levels by over 25%.
• Managed product roadmaps and functional requirements for all user facing products and features.

Boston, MA, US

• Led design, development and launch of company's Pay-Per-Click (PPC) advertising platform for mobile advertisers, the company’s primary revenue generator.
• Developed full business model, P&L and budget forecasts for new paid search line of business.
• Created and managed all functional requirements and product roadmaps for CPC business.

Haarlem, ., NL

• Led product and P&L for Lycos SEM (search engine marketing) product, generating contribution of $6 million/year.
• Created product scope, pricing model and reporting requirements for Lycos Bid Manager, an online cross-engine SEM dashboard for campaign management. Wrote detailed functional specifications, use cases and prototypes.
• Negotiated technology and strategic distribution partner contracts. Settled new terms with primary technology partner, boosting product line profit margin by over 10%.

US

• Managed delivery of strategic CRM/cross-business line customer referral project.
• Led senior cross-departmental teams to define business requirements, goals and functional specs.
• Developed reporting tools to gauge effectiveness of referral management program, capturing total new business generated for the bank and total close ratio of referrals passed through system.

US

• Developed and launched B2B/white label platform of core product technology; directed integration into partner sites, including: NYTimes.com, Boston.com, CNBC, American Express, Rodale Press and CitySearch.
• Owned product roadmap and managed implementation plans and client/partner product launches.
• Identified and prioritized business and product opportunities using competitive and strategic research.

Mba, Entrepreneurship

Ba, Intl. Relations, French