Leads marketing and sales initiatives aimed at growing Square Enix’s share of the global games marketBuilds executive-facing presentations to track and evaluate digital marketing performance metrics and provide go-to-market recommendations to leadership for every product launchDesigns and implements performance tracking tools that generate sustainable enhancements for product lifecyclesSpearheads a cross-functional team composed of Digital Sales, Brand Marketing, Retail Marketing, Quality Assurance, and Legal to pursue special projects on behalf of Square EnixHeads creative strategy for global tentpole promotions with partners including Microsoft and Epic GamesCollaborates with an international team of marketers to determine product strategy and execute campaign activities for world-renowned brands including Dragon Quest and Kingdom HeartsEstablished a new analytics process to track and garner additional digital marketing support across console storefronts, leading to sizable increases in share of voice on priority titles

Forged outstanding partnerships with top US and CA retailers to design product pages, create and distribute marketing assets, and drive sales growth for franchises including Grand Theft Auto, NBA 2K, Red Dead Redemption, and Civilization Utilized SQL to design scenario forecasting trackers focused on the relationship between pre-order performance and launch sales across the Take-Two catalogueSuccessfully relaunched the WWE 2K franchise and promoted WWE 2K22 at WrestleMania alongside partners from WWE and WalmartExceeded retail sales goals for the acclaimed horror game The Quarry by targeting previously untapped audience segments across in-store and ecommerce channelsLed reporting efforts on the mobile games business and delivered weekly findings and insights to the senior business development teamOversaw a cross-functional team that discovered competitive insights, examined changing business models, and researched potential partnerships on behalf of Rockstar GamesCreated executive-facing reports that provided recommendations on marketing activities, storefront optimization, and ongoing promotions to leadershipHeld regular meetings with Sony, Microsoft, and Nintendo to chase shared goals and lock additional marketing support for 2K, Rockstar, and Private Division productsTrained new hires for both the retail and digital marketing teamsInterviewed candidates and served as a mentor for the Take-Two internship program

Developed go-to-market strategies to promote FedEx’s expansion into new same day shipping markets

Aided the Memphis field office in its investigation of white-collar crimes across Tennessee

Analyzed corporate strategies within the entertainment industry for the now-defunct website