• Identify target audiences and develop tailored marketing campaigns to effectively reach potential customers.• Conduct thorough market research to stay alert about of the latest trends and activities conducted by competitors,utilise insights to refine strategies.• Work closely with social media teams analyse ad campaign effectiveness, including analyzing targeting settings and budget allocations.• Work closely with affiliate teams to discover new strategies to source more potential customers.• Create design outlines and ideas for every campaign objectives; assign tasks to the designers for asset creation and make sure everything will fit with the campaign goals.

• Manage e-commerce platform, create campaigns on every special events.• Organising and coordinate events for new product launching.• Developing monthly marketing initiatives to enhance store ambiance and increase visibility • Produce engaging written posts, imagery and videos.• Plan and execute marketing campaigns to drive sales and engagement.• Analyse market trends and sales data to optimise campaign performance