Jaycee Lim Email & Phone Number

Singapore, Singapore

Responsible for driving future profitable growth for the company’s Packaging business by creating the next generation of the packaging circular economy through creating, developing, implementing and nurturing sustainable business practices involving strategy creation and implementation, value chain collaboration, industry advocacy and education.Leading the creation of the Borouge circular economy strategy has been a career highlight for me which required a strong detail orientation to develop the key strategic pillars along with senior management, as well truly understanding market trends and customer needs in this regard to develop clear and deliverable action plans in regards Single Use Plastics, Recycling, Advocacy, Disruptive Packaging and Education. Responsible solely for the entirety of North Asia (China, Taiwan, Japan, South Korea) as well as managing specific key projects, brand owners, advocacy and education on a pan global scale.

Singapore, Singapore

The key role aspects as AMM I&T across South East Asia, Australia & New Zealand as well as Indian Sub Continent (India, Bangldesh, Nepal, Sri Lanka) was to research, set up, align, roll out and implement hte Industrial and Transport packaging marketing strategy across these regions. Including;1. Defining, prioritizing and selecting market opportunities to deliver both top and bottom line growth in the extended value chain, including working closely with global brand owners, customers and thought leaders.2. Initiate development of differentiated products or product improvements by working closely with Sales, Application Development Engineers and Product Developers to develop products or new applications based on a thorough understanding of market needs, both now and in the future.3. Develop the innovation pipeline in alignment with the market needs across the wide regional base to address future trends to ensure relevance of the Borouge product portfolio and enablement of growth in market share.4. Lead a culturally and geographically diverse team to develop and implement the overall marketing strategy to enable growth in the strategically important I&T vertical.

Singapore, Singapore

Communications Manager for Packaging and Mobility/Automotive segments develops and implements the overall marketing communications strategies, plans, activities, budgets and initiatives for relevant segments, with key accountabilities including:1. Develop, drive, plan and execute marketing communications initiatives for new product brands, concept development, focused products and segments as well as tradeshows and exhibitions.2. Ensuring consistent positioning of the Borouge products and technologies across regions.3. Organises, develops and leads overall external communication strategy and development, ensuring Borouge remains consistent with communicatoin guidelines, policies and procedures and develops a position brand identity.

Singapore, Singapore

Senior Marketing Analyst facilitates the development and implementation of the Rigid Packaging Marketing strategies, performs data analysis for senior leadership decision making, led and coordinated a key Borouge plant expansion project and marketing activities in a significant sized market vertical.A strong focus on:1. Creating and delivering compelling communication strategies to enable strategic development of the Rigid Packaging business.2. Analysing and delivering recommendations on sales performance, margin improvement and application performance, as well as developing customer databases to ensure expansion readiness.3. Organisation of marketing workshops, training and intelligence for both Marketing and Sales colleagues with the development of training packages such as Value Selling Sales Kit, Market Segmentation and online training tools among key deliverables.

Singapore, Singapore

A critical interface between sales and business functions for the entirety of the South East Asian region and Korea incorporating Marketing, Sales, Senior Management, Finance, Operations and Legal focusing on:1. Supply Chain pricing program implementation and management2. Special deals management via structuring of special deals with sales team3. Gross Margin analysis, discount management and profit optimization4. Sales funnel monitoring and utilization reporting to senior management

Taipei, Taiwan

Seconded to Taiwan to support business growth and development in a key growth market for Agilent.

Singapore, Singapore

Various roles in this period focusing on Order Management for the SEA Customer Business Centre, and Customer Service Associate for Global Financial Services within the SEA region. Agilent then spun of the semi-conductor parts of the business to Verigy, which was acquired by Advantest.