Lead Social Media Strategist
CurrentDeveloping tailored strategies aligned with client goals, brand voice, target audiences, and marketing objectives, delivering measurable results in engagement, reach, conversions, and brand awareness. I work closely with team members on proposal development, providing strategy outlines, budgets, and targeted social media goals. My experience includes planning and managing content calendars, creating on-brand visuals and copy, and coordinating with designers and photographers to optimize content for various platforms. I manage both paid and organic campaigns on platforms including Facebook, Instagram, LinkedIn, and TikTok, continuously fine-tuning strategies for improved performance. Additionally, I prepare detailed performance reports, offering insights for refinement, while staying current with social media trends and providing ongoing training for team members through workshops and courses.