Jay Clark Email & Phone Number

Hoboken, New Jersey, Us

• Responsible for channel marketing strategy, sales enablement and campaign guidance for cloud contact center solutions. Corporate partners include Salesforce, RingCentral, Vonage Business, Verizon, AT&T and other Unified Communications partners.• Organize and execute Go To Market strategies for emerging partners in North America and EMEA, including field / industry events, demand generation, and field sales education.• Fiscal responsibility for annual marketing spend, as well as Opportunity generation and Closed MRR for Bookings.• Develop marketing Best Practices for channel partners pertaining to product positioning, buyer personas and sales cycles. Create internal Best Practices to streamline the business.

Chicago, Il, Us

Overseeing strategy and agency services for regional and local retailers. Roles include:• Creating Marketing plans and managing campaign response data for building customer models and acquisition targets• Develop digital business tools (web and device applications) to increase customer engagement• Handle all aspects of ‘new account’ onboarding, including sales, communications, billing and other ad hoc requests

Led a ten person Creative Team and other Media Personnel for an in-house advertising agency. Highlights included:• Vastly improved dealer participation in National Parts & Service campaigns for a major automotive client over a 3-year span.• Built a custom ordering system for distributed sales reps at an international optical company, allowing reps to create unique Point of Purchase materials for customers.• Bootstrapped digital marketing efforts for a regional QSR (Quickserve Restaurants) chain utilizing co-op funds, improving brand positioning and raising awareness. Sales increase of over 10%.• Developed internal web-based traffic and production tools using Adobe Creative Suite and open source project management software.• User Interface and User Experience direction for a high profile iPad business application for restaurants. The application incorporated unique components ( POS integration and inventory controls) - a first for the wine industry.

As PD Leader, I was responsible for coordinating Development teams, Designers and internal Business Strategy teams to execute key B2B software initiatives. Highlights included:• Launched new ‘campaign creation modules’ for retail and manufacturing clients on the SaaS portal, incorporating email campaign software and custom direct-mail list creation.• Helped build a library of company documentation including Functional specifications, Process and Requirements documents and other Best Practices.• Led the research for client-facing software allowing dealers with unique access to rules-restricted assets.

In the role of Internet Strategist I was responsible for all aspects of client site development, installation and overall web strategy. I launched sites for two distinct groups: clients with consumer facing products and large corporate user groups. Critical aspects of this role included:• Site design, branding and marketing strategy for client consumer products • Lead Project Manager for web installations with Vortus' Association clients- bringing together multiple development and design teams• Created company UX standards, including Web Forms and Usability Testing

While at LPC Group I launched a new position, which revolved around creating and executing marketing campaigns for book titles to the retail trade. I worked closely with the National Sales Manager and a sales force of forty to become the communication hub for promotional activities, sales materials and media. Daily activities included:• Developing, designing and maintain the company's first national trade show presence• Orchestrating Author PR and event handling for appearances, radio shows, and interviews• Creating unique print and online marketing campaigns• Sales for Ingram Book Company, one of 3 Key Accounts for LPC

Ba, English

Spanish Language