Jay Clark Email & Phone Number

Hoboken, New Jersey, US

• Responsible for channel marketing strategy, sales enablement and campaign guidance for cloud contact center solutions. Corporate partners include Salesforce, RingCentral, Vonage Business, Verizon, AT&T and other.
• Organize and execute Go To Market strategies for emerging partners in North America and EMEA, including field / industry events, demand generation, and field sales education.
• Fiscal responsibility for annual marketing spend, as well as Opportunity generation and Closed MRR for Bookings.
• Develop marketing Best Practices for channel partners pertaining to product positioning, buyer personas and sales cycles. Create internal Best Practices to streamline the business.

Chicago, IL, US

• Overseeing strategy and agency services for regional and local retailers. Roles include:
• Creating Marketing plans and managing campaign response data for building customer models and acquisition targets
• Develop digital business tools (web and device applications) to increase customer engagement
• Handle all aspects of ‘new account’ onboarding, including sales, communications, billing and other ad hoc requests

• Led a ten person Creative Team and other Media Personnel for an in-house advertising agency. Highlights included:
• Vastly improved dealer participation in National Parts & Service campaigns for a major automotive client over a 3-year span.
• Built a custom ordering system for distributed sales reps at an international optical company, allowing reps to create unique Point of Purchase materials for customers.
• Bootstrapped digital marketing efforts for a regional QSR (Quickserve Restaurants) chain utilizing co-op funds, improving brand positioning and raising awareness. Sales increase of over 10%.
• Developed internal web-based traffic and production tools using Adobe Creative Suite and open source project management software.
• User Interface and User Experience direction for a high profile iPad business application for restaurants. The application incorporated unique components ( POS integration and inventory controls) - a first for the wine.

• As PD Leader, I was responsible for coordinating Development teams, Designers and internal Business Strategy teams to execute key B2B software initiatives. Highlights included:
• Launched new ‘campaign creation modules’ for retail and manufacturing clients on the SaaS portal, incorporating email campaign software and custom direct-mail list creation.
• Helped build a library of company documentation including Functional specifications, Process and Requirements documents and other Best Practices.
• Led the research for client-facing software allowing dealers with unique access to rules-restricted assets.

• In the role of Internet Strategist I was responsible for all aspects of client site development, installation and overall web strategy. I launched sites for two distinct groups: clients with consumer facing products.
• Site design, branding and marketing strategy for client consumer products
• Lead Project Manager for web installations with Vortus' Association clients- bringing together multiple development and design teams
• Created company UX standards, including Web Forms and Usability Testing

• While at LPC Group I launched a new position, which revolved around creating and executing marketing campaigns for book titles to the retail trade. I worked closely with the National Sales Manager and a sales force of.
• Developing, designing and maintain the company's first national trade show presence
• Orchestrating Author PR and event handling for appearances, radio shows, and interviews
• Creating unique print and online marketing campaigns
• Sales for Ingram Book Company, one of 3 Key Accounts for LPC

Ba, English

Spanish Language