Jay Cranford Email & Phone Number

Boise, Idaho Area

• Provide new direction, set goals, implement rebranding strategy and plans, and build renewed customer trust, increasing monthly sales by well over 300%, from $87K to $385K• Establish aggressive sales plan with clear direction, motivating personnel to achieve sales growth; implemented full-cycle, cross-functional accountability program that contributed to cash flow increase• Developed and launched ecommerce site, opening retail channel for the first time and generating $5K in… Show more • Provide new direction, set goals, implement rebranding strategy and plans, and build renewed customer trust, increasing monthly sales by well over 300%, from $87K to $385K• Establish aggressive sales plan with clear direction, motivating personnel to achieve sales growth; implemented full-cycle, cross-functional accountability program that contributed to cash flow increase• Developed and launched ecommerce site, opening retail channel for the first time and generating $5K in additional revenue in first quarter• Developed companywide digital price list with instant price adjustments based on COGS, restoring positive margins; identify and implement simple changes to increase efficiency• Provided CRM training for update program, bringing all customer data up to date• Conduct nationwide in-person customer visits, strengthening professional relationships• Led implementation of monthly management meetings, managing and strengthening cross-functional communication between sales people, support staff, order fulfillment, and logistics resources Show less

Salinas, California Area

• Developed and implemented new sales strategy through customer outreach, relationship building, and needs assessment, initiating sales and growth of 44% over the yearly baseline• Rekindled relationships proactively with 5 former key customers, recovering $750K of yearly revenue• Implemented concrete KPIs and CRM pipelines, laying the groundwork for continued growth• Converted 4 key customers into dealerships through volume-based discounts, quadrupling territory• Strengthened… Show more • Developed and implemented new sales strategy through customer outreach, relationship building, and needs assessment, initiating sales and growth of 44% over the yearly baseline• Rekindled relationships proactively with 5 former key customers, recovering $750K of yearly revenue• Implemented concrete KPIs and CRM pipelines, laying the groundwork for continued growth• Converted 4 key customers into dealerships through volume-based discounts, quadrupling territory• Strengthened relationships with suppliers through engagement and incentives while improving customer service, increasing profit margins• Acted as the face of the company, generating sales from trade shows and other public-facing venues Show less

Salinas, California Area

• Provided strategic direction for a sales team of 6 across 3 locations through goal-setting and coaching, increasing sales by 59% over 12 months, totaling $2.5 million above previous year• Led weeklong sales blitz, generating 45 quotes versus the average 15, enhancing brand visibility• Managed P&L, balance sheets, quarterly forecasts, and budgeting, maintaining appropriate inventory levels and staying on track to reach sales goals• Revised and implemented customer relationship… Show more • Provided strategic direction for a sales team of 6 across 3 locations through goal-setting and coaching, increasing sales by 59% over 12 months, totaling $2.5 million above previous year• Led weeklong sales blitz, generating 45 quotes versus the average 15, enhancing brand visibility• Managed P&L, balance sheets, quarterly forecasts, and budgeting, maintaining appropriate inventory levels and staying on track to reach sales goals• Revised and implemented customer relationship plan by evaluating customer data and targeting new prospects, increasing team clarity and boosting morale and sales Show less

Salinas, California Area

• Developed the local business into a nationwide distributor spanning the composting, lime, gypsum, and retail industries, generating over $1.5 million in annual sales through renewed strategy and vision• Expanded the original 20-mile radius territory into 22 states, bringing on 2 national distributorships and securing distribution networks nationwide• Developed a traditional product into a cost-effective, innovative agricultural solution, generating an additional $500K in revenue per… Show more • Developed the local business into a nationwide distributor spanning the composting, lime, gypsum, and retail industries, generating over $1.5 million in annual sales through renewed strategy and vision• Expanded the original 20-mile radius territory into 22 states, bringing on 2 national distributorships and securing distribution networks nationwide• Developed a traditional product into a cost-effective, innovative agricultural solution, generating an additional $500K in revenue per year while saving customers significant costs• Directed supply chain management operations, ensuring the timely arrival of products, inventory level accuracy, and efficiency of warehouse and shipping processes, overseeing pickups by 70 trucks daily• Planned and managed the opening of a retail center for the public, increasing sales by 32%• Introduced scale management and accounting software tools companywide, improving accounts receivable efficiency by 80%• Managed companywide annual budget of $750K, ensuring maximum efficiency of fund utilization Show less

Salinas, California Area

• Secured and maintained organic certification valid for 17 years by coordinating with the Organic Material Review Institute (OMRI) and the California Department of Food and Agriculture (CDFA)• Performed market research and analysis, enabling revenue goal-setting and accurate sales forecasting• Negotiated contracts, pricing, terms of sale, and service level agreements with vendors and partners• Created standard operating procedures and policies, ensuring compliance with safety… Show more • Secured and maintained organic certification valid for 17 years by coordinating with the Organic Material Review Institute (OMRI) and the California Department of Food and Agriculture (CDFA)• Performed market research and analysis, enabling revenue goal-setting and accurate sales forecasting• Negotiated contracts, pricing, terms of sale, and service level agreements with vendors and partners• Created standard operating procedures and policies, ensuring compliance with safety regulations Show less

Salinas, California Area

• Oversaw performance of 5 FTEs and up to 15 seasonal employees while coordinating vendor sourcing and negotiating for 30K tons of raw organic inputs annually• Led operations initiatives, establishing key objectives and ensuring the timely completion of tasks

Salinas, California Area

• Coached 18 employees regarding state-mandated requirements of scale utilization, leveraging weighmaster certification and authority to develop and administer efficient training