I managed the Twitter account of a nanny service startup from December 2015 to March 2016 pre the official launch of the business. The strategic aim of my work was to raise awareness of the service amongst influencers, specifically parent bloggers, prior to the launch of the business. I researched and segmented target influencers and curated appropriate content to create daily Tweets using relevant hashtags and image creation tools. I also initiated and engaged in conversations with influencers and ran a Valentine's Day Twitter competition. The 3 months of activity resulted in the following: 169% increase in Twitter followers, 1887% increase in impressions, 700% increase in RTs, and a 1200% increase in Likes. I also increased engagement and follower numbers amongst key target influencers.

Digital Mums is a Social Enterprise training and recruitment company that recruits and trains un- or under-employed high-calibre marketing or PR experienced mums to be social media marketing managers for small and medium sized businesses. The trainee mums are matched with organisations that need affordable but flexible, high-quality help managing their social media channels or creating targeted social media campaigns. The mums undertake a comprehensive 6 month online and peer-reviewed training course, at the same time working with a real business client and designing and running a live social media campaign. www.digitalmums.com@DigitalMumsHQ@DigitalMumsBizI carried out a B2B Social Media campaign for Digital Mums, aimed at raising awareness amongst the SMEs that are needed to provide the business clients for the Digital Mums Partner Programme, and driving traffic to the website. The platforms I used were Twitter and Linkedin and the campaign centred on promoting awareness of the ethos behind the Digital Mums brand - addressing maternal under-employment and helping mums back into skilled, flexible work. The campaign involved strategic planning and management, monitoring and reporting of metrics, content curation, and a significant amount of content creation in the form of blog posts and client interviews.In summary, the 2 month campaign resulted in an increase in follower numbers on the @DigitalMumsBiz Twitter account of 139%, an increase in Twitter impressions of 625% from 12.5K to 90K and an increase in retweets of 1043% from 21 to 240 a week. LinkedIn follower numbers on the Digital Mums Business showcase page increased by 75% and total post views increased by 299%. In addition, Twitter referrals to the Digital Mums website increased by an average of 88% and Linkedin referrals by 108% across the campaign period. I also increased awareness, engagement and follower numbers amongst targeted key influencers.

Responsible for researching and generating advertising and sponsorship sales leads for the Artists Open Houses Festivals, and for achieving sales and sponsorship financial targets. This involved extensive written and telephone communication, and in the case of large sponsorship packages, organising and attending face to face meetings with potential sponsors. My job also entailed keeping an accurate database of leads, receiving and editing/proofing advertising copy, and writing the advertising and sponsorship content for the AOH website. Also researching, preparing and writing fundraising grant applications.

The core responsibility of this role was to promote Sage books, as well as the wider Sage brand. This involved planning, managing and writing strategic direct mail campaigns, email marketing campaigns, brochures and catalogues, advertising, monitoring campaign results, conducting market research, organising book launches, promotional events and conference attendance. Writing and editing marketing and publicity material and engaging with the media.

Core duties included devising, writing and project managing books promotional campaigns including catalogue, email and leaflet campaigns. Organising advertising, sponsorship, event planning and management including booking venues, conference stands, publicising events.

Acting as first point of contact for all verbal and written enquiries to the British Museum. Carrying out research and producing information sheets on different aspects of the collections . Organising monthly up-date, redesign and printing of Museum information leaflet and map. Coordinating with Museum departments over production of exhibition and events leaflets and Museum signage. Assisting at exhibition launches and major fundraising events.

General clerical duties in a government agency.