Jay Williams Email & Phone Number

New York, New York, Us

In addition to current client work (defined below), now responsible for office operations (building ops, people communications, etc.) and culture (inclusive of DEI) for the St. Louis office.

New York, New York, Us

Lead key clients (including the largest, based on revenue, in the St. Louis office) in developing creative and breakthrough integrated marketing programs. These clients stretch across the agency's two main disciplines, Shopper Marketing (USPS, Allergan Eye Drops) and Experiential Marketing (Lockheed Martin and New York Lottery). Build strong relationships with senior clients, internal agency teams, other agency partners and vendors. Senior leader in St. Louis office focusing on the mentorship and curriculum development for the Business Leadership team as well as executive sponsor for North American talent and culture initiatives - including our DE&I approach and implementation in the St. Louis office.

New York, New York, Us

November 2013 - PresentRetail Agency Lead for the integrated McCann Worldgroup offering for our United Stated Post Office client. Lead a team of people that develop and execute retail POP kits for all 33,500 locations, as well as drive the overall retail strategy for brick and mortar postal service locations. Our agency scope also includes support of tradeshow strategy and development as well as licensing.October 2012 - January 2014Tasked to lead a team on the SSM Health Care - St. Louis business, with Momentum holding AOR status. The work includes brand architecture and positioning as well as development of a full campaign against those strategies, including above and below-the-line elements. The work includes all 6 adult hospitals in the St. Louis market including service lines, as well as a stand-alone, fully integrated campaign for SSM Cardinal Glennon, the highly regarded children's medical center within the network.Prior to October 2012, lead a team developing programs for Nike, Subway Restaurants, Children's Hospital of Wisconsin, O'Reilly Auto Parts and Monsanto.Develop programs for Nike's U.S. Retail division (Football/Baseball/Athleteic Training) focusing on events in partnership with key retailers.Also lead a team to develop global guidelines for all Subway franchises and translating U.S. campaigns to work at a local market level. Also included developing a Global Style Guide for all marketing groups, both U.S. and International.Developed the first-ever National TV campaign for O'Reilly Auto Parts hitting the entire U.S. for the first time since becoming a National retailer through regional acqusitions where they did not have a footprint before.Additional responsibilities include working on new business initiatives to grow business organically as well as with completely new clients.

New York, New York, Us

Was promoted to Account Director and led our Monsanto business until November 2011. Led a team of 4 account management professionals running $4MM of U.S. Commercial business across Monsanto's seed and trait products.Momentum was agency of record for strategy and creative development over two Seed and Train brands across multiple disciplines including Advertising, Promotions, Sponsorship, Digital and Event.Worked with the Grower Outreach division on Mobile Marketing Tours that traveled the U.S. promoting the benefits of the Monsanto R&D division and how products came to market. Another tour was the America's Farmers Mobile Experience which actively promoted the American Farmer to the general consumer - discussing how integral farmers are to feeding the world in a sustainable way knowing we face global population pressures.

New York, New York, Us

Momentum was the Worldwide Retail AOR for Intel. I was the day-to-day lead on the Americas Sales and Marketing Organization (ASMO) programs which include retail, digital, sponsorship and events.Specific programs executed were the consumer launch of the Intel Centrino Duo processor, the web-based Retail Training program across all Intel products with their big box retailer partners and all Americas executions of the Worldwide retail strategy.

New York, New York, Us

Hired onto Momentum as the day-to-day lead on the Anheuser-Busch Environmental Displays team which executed branded build-outs in stadiums, airports, etc. Led the concept, design and build for 10 stadiums and airports each year, translating current Budweiser and Bud Light campaigns into environmental, immersive displays on site.Also managed the incentive program for all A-B Wholesalers including program development, implementation and fulfillment.

Us

M.A. Marketing

Bsba, Marketing