Strategy Development: Develop and implement comprehensive marketing strategies aligned with company goals and objectives.--Team Management: Lead and manage a team of marketing professionals, providing guidance, coaching, and support to ensure the team's success.--Budget Management: Manage and allocate the marketing budget effectively, optimizing spending for maximum ROI.--Brand Management: Ensure brand consistency and integrity across all marketing channels and materials.--Campaign Management: Plan, execute, and analyze marketing campaigns across various channels, such as digital, social media, print, and more.--Content Creation: Oversee the creation of high-quality content, including blog posts, videos and more, to engage the target audience.--Digital Marketing: Implement digital marketing tactics, including SEO and social media advertising to drive online visibility and lead generation.--Analytics: Track key performance indicators (KPIs) and use data-driven insights to adjust marketing strategies for better results.--Event Planning: Organize and promote events and trade shows to increase brand visibility and lead generation.--Reporting: Create regular reports on marketing performance and present findings and recommendations to senior leadership.--Innovation: Keep abreast of the latest marketing trends, technologies, and innovations to continuously improve marketing strategies.--Collaboration: Collaborate with other departments, such as Business Development and Human Resources to align marketing efforts with overall company objectives.--Crisis Management: Develop and implement crisis communication plans to address and mitigate any adverse marketing situations.--Assessment: Assess the return on investment for marketing initiatives and adjust strategies as needed to optimize performance.

Co-founded a creative design agency specializing in serving small businesses, churches, and ministries, providing comprehensive marketing and design solutions.Designed and executed marketing strategies to attract new clientele, enhancing the agency's market presence and client base.Architected and curated content for customer websites, including crafting and editing marketing material to elevate brand messaging.Programmed automated scripts utilizing HTML, PHP, MySQL, and JavaScript to streamline operations and enhance user experiences.Offered consultation services to clients, advising on marketing best practices and strategic implementations to optimize their digital presence.Skillfully negotiated contracts with clients, ensuring mutually beneficial agreements and fostering long-term partnerships.Led project and task management, adeptly working within budget constraints and maximizing agency resources to deliver high-quality outcomes.

Developed and implemented search marketing strategies using Google AdWords and Yahoo click campaigns, successfully elevating website traffic from tens to thousands of visits monthly.Engineered an online registration system that replaced traditional paper applications, enhancing the efficiency of program interest expression and significantly boosting lead generation.

Designed custom websites for customers written in HTMLDeveloped a customer support portal leveraging HTML and Windows-based scripting languages to enhance user experience and accessibility.Contributed to the design and launch of an internal customer training center, offering technical expertise and consultation to optimize educational outcomes.

Oversaw the technical management of the UNC School of Medicine Electronic Syllabus project, encompassing the development of online course syllabi for 40 medical school courses and the conversion of thousands of document pages into HTML format.Provided expert guidance and instruction to doctors and faculty on adhering to documentation style standards.Designed and produced complex 2-D and 3-D medical illustrations to enhance educational materials.