Software Engineer
CurrentAiding in providing CRM and ERP solutions with a robust distribution management system for leadingFMCG company Amul, India(GCMMF).- Led the design, development, and integration of APIs to facilitate seamless communication between Amul's CRM software and external systems, enabling efficient data exchange and integration with third-party applications.- Implemented features within the CRM software to support social media campaign management, enabling Amul to track and analyse campaign performance metrics, engage with customers, and drive brand awareness and customer loyalty.- Implemented robust security measures within the CRM software to safeguard sensitive customer data and ensure compliance with regulatory requirements, utilising encryption, authentication, and access control mechanisms to mitigate security risks.- Implemented an Auto Replenishment system to optimize inventory management, reducingstockouts and improving supply chain efficiency by 50% , leveraging data analytics fordemand forecasting.