Monitor market trends, research consumer markets andcompetitors’ activities to identify opportunities and keyissues,Oversee marketing and advertising activities to ensureconsistency with product line strategy.Brainstorm new and_ innovative growth — strategies.Planned, implemented and tracked sales and marketingstrategies to promote brand products.Boosted brand awareness with target customerdemographics with social & print campaigns.Establish performance specifications, cost and priceparameters, market applications and sales estimates.Managed aspects of trade show needs, including design ofbooth graphics and promotional advertisements.Management of Corporate as well as social events.Networked with publishers and controlled designed andupdated all print and digital media.Worked closely with product development departments tocreate and maintain marketing materials for salespresentations and client meetings. Edited and distributed press releases and pitches to localmedia outlets, securing positive coverage in multiplepublications. Measure and report performance of all marketingcampaigns, and assess against goals (ROI and KPIs).