Co-founded a cutting-edge computing brand, overseeing all aspects of product development, operations planning and strategic partnerships.Led a cross-functional team of engineers, designers, and product managers to develop and launch a range of high-performance products tailored to meet the evolving needs of consumers and professionals.Collaborated closely with the entrepreneurs and leaders to define the brand's vision and execute a comprehensive business plan.Managed the entire product lifecycle, from ideation and prototyping to manufacturing and distribution, ensuring timely delivery and adherence to quality standards.Leveraged market research and customer feedback to drive continuous improvement, implement feature enhancements, and introduce new product iterations.Cultivated strategic partnerships with key suppliers and manufacturers, negotiating favorable terms to optimize cost-efficiency and maintain competitive pricing.Developed and executed a comprehensive marketing and branding strategy, incorporating digital marketing campaigns, influencer partnerships, and targeted advertising initiatives.Established a robust customer support system, focusing on responsive communication channels and effective issue resolution to drive customer satisfaction and loyalty.Secured partnerships with major e-commerce platforms to expand the brand's reach and driving sales growth.Represented the brand at industry conferences, trade shows, and media events, fostering strategic alliances and raising brand visibility.

Strategize and lead the Business unit for expansion of new business channels for the group, acrossproducts categories & ethnicities like South Asian, Continental, African, Caribbean, Polish, Australian & South Korean.Own complete set-up for the business unit from product, inventory, sales, after sales, logistics &Fulfilment across channels of modern trade, Food services, Online/E-Commerce, Q-commerce and digital space.Design & implement the right processes and policies for the unit to achieve best customer experience.Track and monitor Top-line/Bottom-line and costs along with stage level SLA for each area and improve them periodically.Launch the newer markets (Internationally) and channels (Online, Q-Commerce, etc.) for the group.Create a right Distribution strategy with strategic alliances and gold on partner led revenues with clear focus on monitoring parameters in place.Manage, train and hire multi-country teams for the group.

Leading strategic sourcing for Laptops, Tablets and Mobiles for both Flipkart Private labels brands and Licensed brands portfolio.

SMART BUILDING :1. Energy Efficiency and water conservation technologies for smart building2. connectivity 3. community4. Security5. liveability - air quality, noise quality, etc SMART MOSQUE : (Winner of Gitex 2020 product : Smart city initiative)1. Solution covers more than 150000 mosques in kingdom under its offering 2. Saved Over 34% energy consumption & Over 20% water wastage 3. Zero complaints from worshippers and mosque operators4. Cloud based highly scalable with real-time dashboard on performance5. Innovative state of art AI/ML with preventive maintenance prompts for mosque management, saves additional 10% maintenance costSMART CITIES :1. Connected Community via one IoT platform2. Smart Traffic Management System - Mobility Management 3. Smart Poles - Lighting, Parking and traffic solutions, WiFi zones, and public surveillance Systems, weather sensors and data analysis, SOS, way finder for tourists, EV charging, Smart illumination , etc4. Smart Agriculture: Ag-Tech for indoor and outdoorSMART AIRPORTS :1. Airport Management System : AODB(Airport Operational Database), FIDS(Flight Information Display System), ADS(Advertising Content Management System), AFAS(Automated Flight Announcement System), Passenger Flow, Airport Security, Cargo & Slot Management System, Non-Aeronautical Revenue Growth, Innovation LAB,etc.2. Border-less passenger movement - Bio-metric Solutions on Facial recognition etc.3. Energy Efficiency for the AirportStrategic Alliances Management :1. Aligning Industry Best tech and solution partners for the above projects. 2. Deep dive into System Infrastructure & Enterprise solutions3. Contracts Management4. Operations ManagementGTM Strategy :1. Ideate, draft and implement Go To Market Strategy for all Business models2. Manage/Monitor the Operational progress of BU3. Work Closely with BU Sales Heads and ensure the Top and Bottom Lines are as per plan4. Build, nurture, train the team for Future

Responsible for :1. Strategy planning, operations, product management for enablement of strategic international alliances network to start India business channel.2. To identify suitable International Brands for Flipkart with strategic tie ups.3. Merchandising aspects of the business to generate targeted revenue stream ensuring healthy top-line and bottom-line growth.4. Management of daily operations with necessary compliance and regulations adherence.5. Design the value chain of the business.6. Build, manage and grow the team.

International Business :1. Managing strategic alliance with International brands and large format retailers (both online & offline) from markets like USA, UK, Hong Kong, South Korea, Europe & Middle Eastern regions for Flipkart.2. Work closely with trade agencies of various countries.3. Responsible for strategy, operations & product management for building International selection differentiation with enhance premium offerings & acquiring customers with higher expenditure patterns.4. Structured the business model & enabled strategic international alliance network to access Indian market with lowest possible business risk.5. Process optimisation in key areas like, cross border logistics & customs clearance processes, legal & compliance, payment repatriation, customer experience & returns management.6. Owned the customer segmentation analysis(SPSS) activity to identify customer personas with higher affinity towards International selection and grow the sales via merchandising & promotions.7. Closely engaged cross functional stake holders like , product management, legal, finance, marketing, business categories, etc & external stakeholders to build reliable solution offering with possibility of maximum adoption.Packaging Ecosystem :1. Responsible for building network of high quality packaging materials vendor base for suitable Ecosystem for sellers to source packaging materials at least cost with fastest delivery.2. Created an online space for sellers to buy & track the deliveries of packaging materials & drove marketing initiatives for highest adoption.3. Lead demand-supply planning & cost reduction initiatives.4. Generated reach of 90% sellers with 25% higher adoption of good packaging with the help of strategic alliance with vendors.5. Conceptualised & implemented monetisation opportunities in packaging for ,a. enhanced proposition for alliance partnersb. cost benefit to sellersc. pilferage prevention for enhanced customer experience

Responsible for managing key strategic partners across MarketPlace which include: - Driving Business Plans from creation to execution, gold on Partner led revenues- Manage relationships & communication with executive management of partner community and MarketPlace seller base- Enhance and build mindshare on Alliances in the partner ecosystem- Conceptualize, Develop and build strategic solutions with Partners- Scale partners capability and competency on technology- Enable partner to demonstrate and deliver value to the customer through successful implementations of innovative ecosystem ideas.Special Initiatives :Returns Management & Liquidation Ecosystem:1. Responsible for building network of technologically savvy & licenced holder refurbishment & Liquidation alliance partners to support sellers in getting best yield %.2. Created online tech platform product for liquidation Ecosystem.3. Managed critical supply-chain & wide logistics network to support liquidation Ecosystem.Payment reconciliation for marketplace sellers :1. Successfully Created product solution for payment reconciliation for marketplace sellers.

Responsibilities : • Continuous Process enhancements by problem solving and providing management decision making support using TOC, Six Sigma, SIPOC, BPR, Process mapping, etc for EPC, PMC and Solution Providing Industries. • Demand Planning, Scheduling & Order Fulfillment Management keeping cost and quality as reference.• Overlooking Strategic Procurement & Logistics Management• Float RFQ, Prequalification/selection of Vendor, Vendor development, Rate analysis, Budgeting, Quote comparison and analysis, negotiation, finalization of the purchase orders with technical & commercial terms and release through ERP System.• Improve productivity Index by Standardization, Automation & Digitization• Lead efforts within Supply Chain including materials, inventory, logistics, demand management and order fulfillment• Creating and Implementing SOP in the overall supply chain.• ERP Implementation and AutoCAD automation software for all product designs.• Analyze contract compliance Achievements : • Improved TAT from 56 Days to 36 Days post approvals received till dispatch• Reduction in inventory levels by 32 %• Increased Market Share with the help of newly developed standardized new products• Better Information and data flow creating more transparency in the system• Successful Implementation of VMI ( Vendor Managed Inventories ) for Major Items according to 80-20 Principle.• Successful Implementation of Vendor Rating Procedure.

Responsibilities : • Improve productivity index with the help of tools like Theory Of Constraints, BPR, Standardization, Automation, etc.• Ensuring NO Operational loss by adhering & continuously innovating new processes.• Satisfy all Stake Holders by continuously improving agreed SLA levels.• Assist trade dept. head in formulation & implementation of Annual Budget.• Promote trade revenues along with Sales. • Living values of the Organization & Promote the culture within and outside• Member of Bank’s single most important Project : RBI - Annual financial Inspection (AFI)• Member of Data Management Committee Achievements : • Project team member for e-BRC automation representing Bangalore unit.• Project team member for Supply Chain finance product’s OTP System Migration representing Bangalore unit. Reaping the benefits by eliminating Constraints of processes using Management tools like TOC, Six Sigma, Process Re-engineering. • For AFI : Direct reported to Project head for India franchise for managing the Auditors and All Internal stake holders to accomplish project target• For DMC : Prepared Master consolidated Regulatory returns being submitted to different regulatory authorities in INDIA register for the India franchise of the Bank. Identified Return Owners, Data owners & Submission Timings considering adherence to Compliance.• Awarded for Bangalore’s first LC Confirmania booked & Won Two Competitions for TTT Program

PROJECTS :1. Presentation on “QFD (Quality Function Deployment)” at ISB&M.2. Project on “IKEA – Pricing strategy with Design Implementations & Distribution” at ISB&M.3. Project on “Wal-Mart – Importance of Technologies in Operations” at ISB&M.4. Presentation on “DHL – Blue Dart Logistics” at ISB&M.5. Coordinator – Sponsorship Team of Chain Act’10 at ISB&M.6. Coordinator – Market Research Project on Supply Chain Gap Analysis at ISB&M.7. Member – Professional Development Cell at ISB&M.

Project - 1 Title: Design & Implementation Of Warehouse Management SystemKey Deliverables: • Efficient store management by improving productivity by reducing wastage. • Warehouse Optimization through assortment and improved layout planning.• Introducing better material handling techniques and methodologies.Project - 2 Title: An initiative on Vendor Managed InventoriesKey Deliverables: • Developing an efficient vendor base for critical items minimizing risk level and maintaining standard quality level as a strategic business decision. Project - 3 Title: Product and Color Scheme StandardizationKey Deliverables: • Improve productivity & working capital through product standardization.• Reduction in cycle time of converting working capital into revenues.• Quick lead times of raw materials and faster delivery for standard products.

Responsibilities : • Generating new business leads & converting the target audience into Key Accounts.• Constant follow up, feedback generation & after sales services for retention of loyal customers.• Focus on TQM (Total Quality Management) & timely completion of projects.• Responsible for formulation & implementation of Annual Budget.Achievements : • Generated Third Highest Revenues from Chanel Sales team allotted for the region for that year• Converted three dead dealers into live with overall 1+ crores order booking• Started dealer training program and headed for the western region excluding Mumbai.