Assistant Manager
Current• Strong understanding of digital marketing best practices, customer segmentation, data management, and analytics within SFMC.• Led SFMC implementation projects, overseeing the full project lifecycle from discovery and design to deployment, optimization and performance tracking.• Implemented Marketing Cloud solutions for clients across diverse industries, Collaborated with cross-functional teams to gather requirements, design effective SFMC solutions, and configure SFMC functionalities… Show more • Strong understanding of digital marketing best practices, customer segmentation, data management, and analytics within SFMC.• Led SFMC implementation projects, overseeing the full project lifecycle from discovery and design to deployment, optimization and performance tracking.• Implemented Marketing Cloud solutions for clients across diverse industries, Collaborated with cross-functional teams to gather requirements, design effective SFMC solutions, and configure SFMC functionalities tailored to clients needs.• Conducted regular performance analysis and reporting to optimize campaign effectiveness and drive ROI.• Configured Marketing Cloud Connect to establish data synchronization and leverage Salesforce CRM data within SFMC.• Well-versed with A/B Testing and studios like Email Studio, Mobile Studio, Automation Studio, Journey Builder, and Contact Builder.• Designed and deployed personalized email campaigns using HTML, CSS, AMPscript and Email Studio, ensuring high deliverability and engagement rates.• Proficient with creating Sender profiles, Delivery profiles and Send Classifications.• Proficient with Creating Users, Business Unit, SFTP setup, and managing user roles.• Worked on Import Activity, Data Extract Activity, Filter Activity, Query Activity and File Transfer Activity. Show less