• Strong understanding of digital marketing best practices, customer segmentation, data management, and analytics within SFMC.• Led SFMC implementation projects, overseeing the full project lifecycle from discovery and design to deployment, optimization and performance tracking.• Implemented Marketing Cloud solutions for clients across diverse industries, Collaborated with cross-functional teams to gather requirements, design effective SFMC solutions, and configure SFMC functionalities… Show more • Strong understanding of digital marketing best practices, customer segmentation, data management, and analytics within SFMC.• Led SFMC implementation projects, overseeing the full project lifecycle from discovery and design to deployment, optimization and performance tracking.• Implemented Marketing Cloud solutions for clients across diverse industries, Collaborated with cross-functional teams to gather requirements, design effective SFMC solutions, and configure SFMC functionalities tailored to clients needs.• Conducted regular performance analysis and reporting to optimize campaign effectiveness and drive ROI.• Configured Marketing Cloud Connect to establish data synchronization and leverage Salesforce CRM data within SFMC.• Well-versed with A/B Testing and studios like Email Studio, Mobile Studio, Automation Studio, Journey Builder, and Contact Builder.• Designed and deployed personalized email campaigns using HTML, CSS, AMPscript and Email Studio, ensuring high deliverability and engagement rates.• Proficient with creating Sender profiles, Delivery profiles and Send Classifications.• Proficient with Creating Users, Business Unit, SFTP setup, and managing user roles.• Worked on Import Activity, Data Extract Activity, Filter Activity, Query Activity and File Transfer Activity. Show less

• Building a business specific mailing strategy based on the nature of the data.• Analyzed and presented email campaign results weekly to managers and recommended modifications.• Maintaining monthly, quarterly, and yearly summary reports.• Proficient with Email service provider accounts like Sendgrid, Mailjet, Mailgun, Aweber, Mailchimp, Brevo and more.• Consulting on Email inboxing issues and identifying the causes.• Configuring SMTP account, DNS… Show more • Building a business specific mailing strategy based on the nature of the data.• Analyzed and presented email campaign results weekly to managers and recommended modifications.• Maintaining monthly, quarterly, and yearly summary reports.• Proficient with Email service provider accounts like Sendgrid, Mailjet, Mailgun, Aweber, Mailchimp, Brevo and more.• Consulting on Email inboxing issues and identifying the causes.• Configuring SMTP account, DNS management(GoDaddy/Namesilo).• Installing, Configuring and Troubleshooting PowerMTA, Postfix mail servers and configuring SMTP mail relay in PowerMTA and Postfix.• Setting up SPF, DKIM, DMARC, TLS for better Inbox placement.• Warming mail server IPs according to best email practices and maintaining good sender reputation.• Analyze, categorize and process email data list using BASH and/or shell script. Show less

• Day-to-day execution of email campaigns [CPA,CPC,CPM].• Analyze the performance metrics of email marketing campaigns and identify opportunities for optimization.• A/B testing, analyzing open rates, click-through rates, and conversion rates to refine email content, delivery timing, and targeting strategies.• Designing and coding emails using HTML and CSS, segmenting email lists, scheduling sends, and analyzing campaign performance.• Building warmup-up strategy to improve sender… Show more • Day-to-day execution of email campaigns [CPA,CPC,CPM].• Analyze the performance metrics of email marketing campaigns and identify opportunities for optimization.• A/B testing, analyzing open rates, click-through rates, and conversion rates to refine email content, delivery timing, and targeting strategies.• Designing and coding emails using HTML and CSS, segmenting email lists, scheduling sends, and analyzing campaign performance.• Building warmup-up strategy to improve sender reputation in order to achieve good Inbox percentage.• Configuring mail servers on PowerMTA and Postfix mail transfer agents, and setting up SPF and DKIM. Show less