Transformed the external market intelligence practice at Tata Communications, by driving several research efforts on customer firmographics and ICT spending. Directly led to a 4x increase in availability & quality of market data on 2,500+ focus customers, and established a higher standard of how the company consumes customer insights.Currently leading the global reporting practice for key account engagement, and driving further augmentations in market intelligence.

Joined the Customer Success Group at Tata Communications from the 2019 Global Campus Programme. Specialized in a broad, research-based area of expertise. Also managed performance analytics & insights for the global Enterprise business.Involved in development/collaboration on several functional and cross-functional projects, including:- ICT market sizing & revenue potential projection- Global customer Segmentation- Regional Geo-strategy- Entry strategy (GTM/RTM) for the mid-size enterprise market segment- COVID-19 business impact assessment- Global "Top 100" Key Account engagementReceived a total of 11 rewards as formal recognition of performance.

Assigned to a summer project for brand NutriChoice, in the Marketing vertical. The objective was to achieve sales lift and increase market penetration in the specified target region.Conducted primary research (including market surveys and focus group discussions) and defined a tactical roadmap integrating multiple aspects of the brand.Finalist, Best Project Award 2018. Presented project findings to the executive committee of Britannia.

Executed high-performance digital advertising practices for 40+ brands based out of 7 countries in 3 continents, including multiple Fortune 500 brands.Proficient in paid marketing on Google (Search & Display), YouTube, Bing Search, and Facebook.Additional competencies in:- Google Shopping (product listing ads)- Amazon Marketing Services- Google Analytics- Adobe Analytics - SiteCatalyst (f.k.a. Omniture)- IBM Digital Analytics (f.k.a. Coremetrics)- Cross-channel platform deployment (DoubleClick, Marin Enterprise, Kenshoo)- Yahoo Gemini- Capterra- Hooklogic (eCommerce ads)- Twitter Ads

Advertised on Google Search, Google Display, Bing Search, and YouTube.Roles and responsibilities included setting up Digital Marketing campaigns, managing account assets and creatives, delivering target KPIs, optimizing budgets & delivery, segregating target groups, and detailed reporting/analytics/projections.Worked with a diverse set of brands, ranging from well-known multi-national conglomerates interested in branding, to fast-growing startups looking for performance marketing.