- With key focuss on digital customer-centric strategy , collaborate with Executives and inter-departments to identify and meet information needs in various business categories. - Evaluate and consult on various Analytical tools and technologies to optimize their digital business from an ROI and ROMI perspective. - Instrumental in evaluating the As-Is State of the Organization and positioning the To-Be state, on the Digital Maturity Model- Assist organizations to take data-driven decisions on their customer journey and overall digital life-cycle- Engage an end-to-end approach by connecting all the pieces of data to give a single view of the customer across multi-channel- Analyze and validate findings, dashboards, presentations, and visualizations to drive performance- Develop, implement, and disseminate metrics about quality, performance and outcomes relevant in the business categories- Apply Digital strategy with technology solutions, balancing short term and long term needs to ensure that the architecture can scale to deliver the best performance

- Instrumental in developing an online strategy that supports the company's overall goals and oversee all aspects of its implementation- Develop and manage the organization’s entire online budget, including website development,maintenance, outreach and promotion, personnel and operations- Instrumental is using digital Analytics to create awareness and engagement strategies focussed on relevant customer segments- Identify opportunities for growth and execute strategies using social media innovation and content strategies.- Manage website development to incorporate new features and functionality on an ongoing basis.- Develop, expand, and managing sites user experience to build stickiness and ease of use.- Identify and execute strategic partnerships to acquire compelling content, features, and online digital tools that support the website strategy- Build and lead a talented, experienced team to drive online sales- Demonstrate emerging digital technologies and applications to Senior Management for new growth opportunities and customer acquisition

- Consulting in web experience management to enhance customer experience that involves conducting front-end usability, administering web analytics and analysing customer behaviour in order to improve sales funnel- Defining of strategic metrics for social media and crafting a social media strategy for brand and product enhancements- Determining the effectiveness of multiple touch points using analytics as a solution to provide strategic inputs- Responsible for creative leadership on web and mobile prototyping for interaction design projectsusing a range of User-centered Methodologies and UI Design Protocols (Information Architecture, Customer Personas, and Card-sorting) to collaborate with multi-disciplinary teams to brainstorm concepts and proto-type Web applications and Mobile User Interfaces- Defining the strategic roadmap, vision and digital servicing proposition for clients Instrumental in Scoping, planning and conduct international contextual web/mobile research initiatives for clients- Consulting for web analytics tool evaluation, reporting/dashboard required for online customer experience improvements. Also responsible for competitor industry benchmarking and customer service satisfaction metrics- Crafting strategies for retail loss prevention in ecommerce and conducting a market basket analysis (Top and Bottom of the Basket)- Responsible for assessing mobile/social media banking trends, and defining the strategic direction and specification for banking experience