Credit Card Analytics:Campaign Analytics: Precise campaign targeting across wallet segments, leveraging customer engagement and spending patterns. Additionally, fined-tuned target audience by analyzing the long-term 2nd Card campaign against upgrades for repective offfers.($5MM Annual Savings)Attrition & Gaming:Decreased annual attrition from approximately 30% to around 15% by pinpointing primary factors and implementing strategies using reward categoriesEstablished criteria for identifying Gamer & Engaged customers to refine acquisition and enhance quality. Substantially lowered affiliate gaming rates from 60% to 20% by detecting gamers early in their journey, enabling proactive intervention, and restructuring channel partnershipsStatistical Adaptations:Implemented Matched Pairs experimental design in credit card analytics for reliable, generalizable conclusionsWorked on strategies around New to Bank vs Customer comparisons, product offer analysis, active account flows, flip rates, APR pricing analysis and wallet share improvements

Worked with stakeholders of one of the largest bank in US and provided support on day to day analyticsStrategised solutions around credit card penetration, accelerated spends, reward offers & attrition reduction in credit card user baseReduced about 192 Man-hours per annum by automating monthly dashboards using SQL, VBA Macros & Excel to ensure speedy solution with minimal human errors

Responsible for planning, implementing and executing events related to Finance Domain.