● Assisting in the development and execution of marketing strategies to elevate brand awareness and drive customer engagement● Increased content interactions by 473.9% over four months by creating content for both digital platforms and traditional marketing materials, ensuring alignment with brand identity● Managing and updating website content while optimizing SEO to enhance online visibilityIncreased Instagram reach by 47.1% (351.7% organic & 7.1% ads)

● Developed digital content and implemented successful marketing strategies through Meta advertising platforms, increasing follower count by 292% over one year.● Built entrepreneurial skills and knowledge through VFC’s training● Increased customer satisfaction through engaged listening and problem-solving to proactively identify ● Created communications plans for new promotions to increase sales

● Developed and executed public relations campaigns, including media outreach, press releases, internal events● Identified and built relationships with key stakeholders, such as journalists, association contacts, and industry experts● Monitored and analyzed media coverage, social media engagement, and other metrics to measure the success of campaigns and adjust strategies as needed● Wrote and edited content following the Canadian Press Style, including editorial stories, social media posts, fact sheets, internal and external emails, speeches, and the 2022 ESG report. ● Monitored and maintained company Intranet