Digital Marketing Manager
CurrentAs Digital Marketing Manager at CPL Group, I lead the planning and implementation of comprehensive digital strategies, overseeing website development,SEM, SEO, and paid campaigns that drive online traffic, lead generation, and client retention for CPL and all subsidiary brands across the Group. I work closely with the Head of Marketing, cross-functional teams and Senior Leadership across strategic projects, brand development and strategy in addition to leading marketing automation initiatives. In this role, I provide leadership to a team, optimise performance, and mentor colleagues on best practices in digital marketing, fostering professional growth and skill development.