Results Overview:• Skillfully managed the complete crowdfunding campaign for clients who were introducing their innovative products, achieving outstanding results. Notably, the launch of a newly designed popcorn cooker on Kickstarter generated over USD 100K within the first 48 hours and nearly USD 350K within a 30-day period.Performance Marketing Responsibilities:• Formulate and implement holistic marketing strategies aimed at generating leads, enhancing brand visibility, and driving revenue growth.• Conduct comprehensive market analysis to gain insights into the competitive landscape and identify unique product differentiators.• Work with product & creative teams to develop go-to-market strategies, including product positioning and messaging that resonates with target user/market segments.• Brainstorm on content strategy; come up with ideas for new content to test including creating the ad creatives & copy planner• Design, plan, execute and optimize all customer acquisition campaigns, by managing Facebook & Instagram ads (cold and warm audience), Google Ads & Tiktok Ads.• CRO: Identify opportunities to improve website conversion rates through A/B testing, user experience enhancements and landing page optimisation• Define & hit KPIs; generate performance reports on a regular basis and providing recommendations for further optimisationSales & Account Management Responsibilities:• Bringing on new clients through prospecting, sales outreach campaigns, email marketing and upsell opportunities.• Referral network and partner building. Fielding, pitching and nurturing inbound prospects.• Networking with creators of crowdfunding projects, entrepreneurs and corporate heads of innovation, OEMs and affiliate partners to drive new crowdfunding campaigns.• Generating performance reports on a regular basis and providing performance marketing recommendations • Lead weekly account management calls with clients

Results Overview:✔ Successfully managed and delivered a total of USD 4M worth of digital marketing & smart retail solution projects from 2019 to 2021.Responsibilities:◼ CLIENT RELATIONSHIP: Lead all project actions to ensure timely support and nurture a trustworthy partnership◼ STRATEGY DEVELOPMENT: Manage client projects including strategy formation, campaign planning and project execution.◼ PROJECT MANAGEMENT: Own the project calendar and lead all service teams & vendors for smooth project completion◼ NEW BUSINESS: Identify new business opportunities and undergo the pitching of projects with the existing clients◼ BUDGETING: Manage client project budgets to stay within allocated costs and time. ◼ FINANCE: Report to the VP and responsible for managing and delivering agreed quarterly revenue targetsAccount Management:◼ Swire Coca-Cola: Completed a Data Monetization project for Swire Coca-Cola leveraging iClick MarTech platform. POC campaign's CTR increased by 16% and CPC lowered by 31% that have proven the new strategy to be successful.◼ Walmart China: Managed and delivered an omnichannel digital marketing campaign within the Tencent Ecosystem for Darlie's new product launch.◼ MasterCard: Collaborated with MasterCard to provide China digital marketing strategy consultancy services for ICBC and Trip.com for their customer acquisition and market expansion strategy.◼ Japanese Brands: Proposed MCN Solutions to the clients (Hankyu, Menard, Knifan, etc) to increase their brand awareness in China through social media platforms like RED, Douyin, Weibo, Bilibili, Youku, Tencent Video, iQiyi, etc.◼ Retail: Provided Smart Retail Solutions to the clients (wine & furniture sectors) and designed the digital marketing strategy for them to engage with their target Chinese consumers via the most effective marketing channels.◼ Game & Finance: Planned the user acquisition campaign for the game app Pokemon GO and the cryptocurrency trading app Kikitrade.

M800 is a global Communication-Platform-as-a-Service (CPaaS) provider which is recognized for offering reliable communication solutions through its globally distributed network infrastructure. It has been winning several awards with its innovation, security, and reliability in the communication solutions for enterprises and businesses.Some of my key contributions:+ Boosted lead generation rate by 5% to 20% and reduced the CPL by 10% to 50% on monthly basis for the company sales team which generated US$300,000 marketing attributed revenue.+ Planned, executed and optimized various digital marketing campaigns for product promotion. + Managed company website, produced targeted landing pages (A/B and multivariate) for PPC, designed and executed email marketing and marketing automation strategy.+ Measured the performance of all digital marketing campaigns, and assets against goals (ROI/ROAS and KPIs) and created report for the top management.+ Performed in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion and ROI.+ Reviewed and implemented new technologies and marketing tools to keep the company at the forefront of developments in digital marketing.

Supervised and collaborated with project department, translation department and vendors, ensuring the projects were delivered to expected quality, cost and time standards for the successful completion of projects.