Jayden Yang Email & Phone Number

中国 四川省 成都市

▪ Responsible for the execution management, high-level report output, and business development of digital marketing measurement and analysis projects for KA customers in the 3C/home appliance industry▪ Coordinated the ad-tracking service of the executive team at the digital marketing level, ensure delivery timing and service quality, handle customer Q&A and service expansion in various digital marketing industries, and serve up to 3 KA and 5 small and medium business customers at the same time, with annual revenue of nearly 10 million▪ Execute output of high-level analysis report around digital marketing ROI and media quality optimization, and comprehensively evaluate the effect and ROI with campaign with a budget of hundreds of millions, analyzed from the aspects of delivery quality, frequency analysis, reach effect, crowd analysis, and post-link conversion.▪ Once served as a business sale role, responsible for brief decomposition, business quotation, contract negotiation, settlement and billing and other business links, and in work of service role, outputted various integrated marketing solutions and explained to business customers, and promoted 2 millions-level new customers. renew 4 contracts with KA customers

Shanghai City, China

▪ Our team provided media monitoring, data analysis, and competitive research for our top tier cosmetic accounts.▪ Responsible for the real-time monitoring of data of our advertising in multiple platforms, and the data including clicks, UV, views, transition rate, etc. ▪ Orchestrated multiple kinds of reports basing on the data I collected, including weekly reports, reports on platform, product reports and etc. ▪ Designed two different online surveys for our client, targeting the audience of our advertising, and organized and analyzed the survey data for future reports. ▪ Acquired advertising monitor theories, advanced Excel skills and field experience of marketing research.

Greater Boston Area

▪ Conceptualized creative ideas and designed social media posts for our client, Brand: New Day.▪ Developed social media communication plan for Brand: New Day in collaboration.▪ Redesigned Brand: New Day's social media homepage, including Facebook and LinkedIn.

Shanghai City, China

▪ Planning and preparation for the Disney game products and digital content.▪ Collaborated in an important game project, checking the game demo according to the game content and production requirement, and returning important advice to the vendor.▪ Determined the completeness of models and mappings in the 3D materials with Maya, as well as organize and match the game assets according to design document.▪ Participated in game planning, and offer constructive ideas about game content and mechanism in the meeting.▪ Complied the demand of all departments for digital content, including the adjustment of subtitles and the organization of video content.

Shanghai City, China

▪ Participated in negotiating advertising location and provide the specific information about advertising positions in the U.S. outlets to meet the special requirements of four Chinese national banks clients.▪ Collected and tabulated data concerning media marketing, material specification and media budget.▪ Orchestrated weekly post report for four clients and translated advertising campaign materials.

Master Of Science - Ms, Marketing Communication Research

Activities and Societies: WTBU - InternTopics covered by the courses I taken include research design, the science of self-report.

Bachelor'S Degree, Advertising

Activities and Societies: New Media Department - Vice Head of Department. Student union - Coordinator. Guitar Club. Badminton Club. Debate.

Exchange Programme, Advertising

Related Courses: Issues in Advertising Practice, Foundations of Advertising Media, E-Marketing, etc.