Jayden Yang Email & Phone Number

中国 四川省 成都市

• Responsible for the execution management, high-level report output, and business development of digital marketing measurement and analysis projects for KA customers in the 3C/home appliance industry
• Coordinated the ad-tracking service of the executive team at the digital marketing level, ensure delivery timing and service quality, handle customer Q&A and service expansion in various digital marketing industries.
• Execute output of high-level analysis report around digital marketing ROI and media quality optimization, and comprehensively evaluate the effect and ROI with campaign with a budget of hundreds of millions, analyzed.
• Once served as a business sale role, responsible for brief decomposition, business quotation, contract negotiation, settlement and billing and other business links, and in work of service role, outputted various.

Shanghai City, China

• Our team provided media monitoring, data analysis, and competitive research for our top tier cosmetic accounts.
• Responsible for the real-time monitoring of data of our advertising in multiple platforms, and the data including clicks, UV, views, transition rate, etc.
• Orchestrated multiple kinds of reports basing on the data I collected, including weekly reports, reports on platform, product reports and etc.
• Designed two different online surveys for our client, targeting the audience of our advertising, and organized and analyzed the survey data for future reports.
• Acquired advertising monitor theories, advanced Excel skills and field experience of marketing research.

Greater Boston Area

• Conceptualized creative ideas and designed social media posts for our client, Brand: New Day.
• Developed social media communication plan for Brand: New Day in collaboration.
• Redesigned Brand: New Day's social media homepage, including Facebook and LinkedIn.

Shanghai City, China

• Planning and preparation for the Disney game products and digital content.
• Collaborated in an important game project, checking the game demo according to the game content and production requirement, and returning important advice to the vendor.
• Determined the completeness of models and mappings in the 3D materials with Maya, as well as organize and match the game assets according to design document.
• Participated in game planning, and offer constructive ideas about game content and mechanism in the meeting.
• Complied the demand of all departments for digital content, including the adjustment of subtitles and the organization of video content.

Shanghai City, China

• Participated in negotiating advertising location and provide the specific information about advertising positions in the U.S. outlets to meet the special requirements of four Chinese national banks clients.
• Collected and tabulated data concerning media marketing, material specification and media budget.
• Orchestrated weekly post report for four clients and translated advertising campaign materials.

Master Of Science - Ms, Marketing Communication Research

Activities and Societies: WTBU - InternTopics covered by the courses I taken include research design, the science of self-report.

Bachelor'S Degree, Advertising

Activities and Societies: New Media Department - Vice Head of Department. Student union - Coordinator. Guitar Club. Badminton Club. Debate.

Exchange Programme, Advertising

Related Courses: Issues in Advertising Practice, Foundations of Advertising Media, E-Marketing, etc.