Co-founded the nation's first to provide free college-application mentorship by Ivy League students to Southeast Asian Americans• Orchestrated 3 workshops for 28 disadvantaged high school students by directing a leadership team of 15 to devise programming, outreach strategies, marketing and media plans, fundraising approaches, a mentorship-pairing algorithm, and a website• Coordinated 3 mentorship opportunities by pairing program participants with 28 student mentors from 4 Ivy League universities

• Directed 5 committees of 30 members to create 11 professional development and social events for 80+ members• Executed 5 consulting projects for Southeast Asian organizations, advising marketing, financial, and operational strategies • Organized 3 cultural festivals with 300+ attendees each by coordinating with 15 clubs to develop programming and graphics

• Supporting MNY’s $1.59B revenue goal by recommending go-to-market strategies on price, advertising campaigns, retailer distribution, and store-shelf arrangement for second-half 2025 product launch to 60K+ stores• Coordinating with 7 teams to compile specs, pricing studies, and formula samples for 49 SKUs to send out to 11 field sales teams• Designed a brand theme and merch for 2025 product line review to 11 retailer-buying teams including Walmart, Target, and CVS

• Conducted in-depth market research, identifying 50 potential clients, analyzing 10 market trends, and assessing 15 competitors within the industry landscape • Generated 8 client leads by creating a marketing email campaign – 2 clients signed on

• Selected to be in a cohort of 100 participants out of 2000 applications • Participated in programming that provided consulting recruiting prep, professional development workshops, a company overview, and networking opportunities

• Advised digital marketing strategies for Everyday Kimchi line by conducting a 50-response consumer preferences survey – client implemented recommendations to add newsletter, subpage, upfront customer reviews, and closest product-retailer tool• Devised 7 new product lines by performing detailed analyses on market fit, competitor landscape, market size, and financial projections – 1 product line implemented by client • Crafted a pitch deck to show investors, highlighting market size, financial performance, market fit, and business model

• Connected Wharton MBA students with Project Leaders to provide guidance on client business challenges• Organized 2 recruiting events, 2 professional development workshops, and 1 alumni panel for members with attendance of 35+

• Recommended e-commerce and digital marketing strategies to increase long-term Amazon revenue to >$5M – client created a loyalty program and an app based on recommendations• Provided 6 valuable insights on market expansion to Germany and Australia – client pursuing Germany market expansion

• Researched and registered for 8 key emergency management conferences to expand outreach to alerting authorities• Spearheaded 9 twenty-page status reports to the FEMA Integrated Public Alert and Warning System Program Management Office, highlighting new project information and progress updates from 4 program departments• Identified technologies for the $48M program to enhance the practice and visualization of test alerts such as the ATSC 3.0 TV

• Managed and supervised 1K+ member accounts for a completely student-run, $8M financial institution• Ensured a seamless customer experience by providing phone support and efficiently fulfilling Freshdesk ticket requests• Optimized customer satisfaction by facilitating account transactions and operations and strategically advertising products

• Recruited prospective tellers by interviewing 40 applicants for the teller intern position • Coordinated the 4-month Teller Internship Program, consisting of weekly informational meetings, social events, industry overviews, an investments workshop, a résumé guide, an upperclassmen Q&A panel, and committee shadowing opportunities

• Met weekly to organize company-wide socials and discuss HR-specific tasks• Lead marketing initiatives and information sessions, advertising the SFCU at the start of the semester• Organized and moderated two alumni Q&A panels with attendance of 40+

• Participated in the Teller Rotation Program, shadowing and completing mock-assignments in the Supervisory, Operations, General Ledger, and Credit committees• Attended weekly Teller meetings, consisting of industry-overviews, upperclassmen career panels, and other educational events• Withdrew and deposited money into accounts and assisted members with other financial needs

• Advised Philabundance, a non-profit food bank, on how to increase donations via market and survey analyses• Analyzed and created pivot tables out of donor survey data, assessed their current model for donor outreach, interviewed new and long-time donors, found more accessible donation channels, and identified new neighborhoods for donations

• Represented my high school on a county-wide, advisory board, aimed to combat social issues in Henrico County Public Schools twice a month • Designed a guideline that students can refer to when organizing virtual, written expression, physical, and/or community protests • Met with school board members to present our initiatives and advocate for more equitable opportunities

• Worked as a part-time team member, 3-4 days a week, for 5 hour shifts • Welcomed RVC players and members, guided them to check-in, and oversaw cleanliness of the facility• Cleaned the bathrooms, disposed of trash, swept volleyball courts, returned volleyballs to their respective hoppers, collected forgotten items for Lost-and-Found, and assisted the facility supervisors in other tasks