Product Marketing Executive
Current Planned, developed and deployed Go-To-Market strategies and action plans to increase market share in solutions portfolio. Analysed competitors' solutions and determined appropriate positioning and pricing. Worked closely with sales team to initiate and execute customer promotions, sales incentives and sales contests. Organised marketing activities which include product launches, customer events, exhibitions and sales training. Worked closely with sales force on price analysis, among other things, to help them close deals. Developed marketing materials of good visual impact and within brand guidelines under tight deadlines. Managed daily operations for existing products and solutions and worked with professional services, supply chain management, logistics and technical departments to ensure stock availability.