 Planned, developed and deployed Go-To-Market strategies and action plans to increase market share in solutions portfolio. Analysed competitors' solutions and determined appropriate positioning and pricing. Worked closely with sales team to initiate and execute customer promotions, sales incentives and sales contests.  Organised marketing activities which include product launches, customer events, exhibitions and sales training. Worked closely with sales force on price analysis, among other things, to help them close deals. Developed marketing materials of good visual impact and within brand guidelines under tight deadlines. Managed daily operations for existing products and solutions and worked with professional services, supply chain management, logistics and technical departments to ensure stock availability.

(Brand handled: Wall’s Ice Cream) Managed relationships with 2 distributors and coordinated with over 100 clients. Created a database that details the profiles of over 100 clients. Analysed past sales data and client profiles. Forecasted sales opportunities of the projects and proposed focus points. Estimated total cost of pilot test and subsequent implementation. Presented findings and recommendations to Unilever Regional Management and was praised for excellent performance.

 Developed sales and marketing strategies for a new product line. Received favourable feedback from the international jury forexcellent teamwork and presentation.