Jayden is a versatile designer who enjoys taking challenging tasks with user-centric thinking yet respecting aesthetic and functional approaches.With his strong visualization skills such as manual sketching, digital rendering and modeling, he has been leading the entire design process during his career. He focuses not only on the customer need and friction point but also in the execution and branding. His projects shows wide range of designs from Journey mapping, brand identity, problem solving and concept development. He has huge passion to innovate, deliver excellent products that help everyday lives.Jayden received the BSc degree of Transportation Design from Art Center College of Design in 2017 Spring. Now he is working as Lead Product Designer at CRISPx based in Newport Beach California.