Founder & CEO of SAUCE Brands Ltd, established in August 2024.At SAUCE Brands, we elevate premium spirits brands with innovative distribution, strategic brand building and robust sales solutions tailored for the UK and European markets. Founded by Jaye Iwanowski, our experienced team based in the UK leverage market trends and industry expertise to deliver exceptional results. We provide personalised service, fostering collaborative and long-term success for our spirit brand partners. Join us to transform your brand into a market leader.

Specialist in developing business strategy, brand strategy/activation and integrated marketing plans for companies within the drinks industry. I work with a very passionate, innovative and organised approach to marketing, while preserving a commercial focus on all areas of the business.With almost 20 years of experience working in the drinks industry, I have an extensive network and excellent knowledge of what makes businesses and consumers fall in love with drinks brands, creating lasting brand loyalty… and most importantly, I have a proven track record of creating marketing plans that result in sales!I am interested in working with brands and business that are already in the UK or looking to enter the UK market. Don’t hesitate to get in touch if you are looking for short or long term support with your marketing objectives, whether you simply need help with your social media strategy or a full business plan for launching a drinks brand in the UK.

With brands like Plantation Rum, Citadelle gin and Bruxo mezcal, Identity Drinks sets itself aside from the competition by sticking to a mantra that 'less is more'. Only a handful of producers are included in our portfolio to ensure that every brand receives the attention that it deserves, each with an integrated marketing plan and a sales team determined to work with the right outlets.We are currently looking for complimentary spirits, liqueur & beer brands to join the portfolio and would love to hear of any opportunities, or if you would like to join the growing sales team get in touch. jaye@idbrands.co.uk www.idbrands.co.uk

Launched and managed the identity of Instil Drinks Co, which is Bibendum Wine Ltd.’s specialist spirits agency that represent a handpicked portfolio of standout spirits, liqueurs and beers. I was responsible for implementing a new marketing process, structure, corporate identity and means of evaluation to a team of seven, reaching right through to sales execution ensuring growth of the business and a strong, professional presence in the B2B market.Instil Drinks Co has sole distribution rights for it’s brands in the UK and is responsible for their continued sales growth and brand development. As well as managing the corporate growth and structure of Instil, my role was to develop and deliver the brand strategy and activation for 12 brands within the portfolio, which included Crystal Head Vodka, Plantation, Citadelle and Coopers. Growth targets were achieved for all brands through effective management of budgets, brand plans and working as part of a fantastic team of individuals who all possessed the necessary sales, brand development and networking skills.

My primary objective was to re-position the brand as a night club chain and increase repeat custom through: Fostering relationships through the trade, bridging the relationship with trade press and spirit partners, target partnerships with high end fashion brands, football clubs, media agencies and local businesses, advising on the internal re-structure and staff training/incentives

Funkin Ltd is the leading fruit puree and cocktail mixer company in the UK, selling premium cocktail ingredients to the on-trade, retail and travel markets. Established by founder Alex Carlton, I was a part of an initial team of 3 when I joined. The company is now the top selling puree brand in the UK, has expanded into 30 export markets and was sold in 2015 for £21M to AG Barr.As Marketing Director I was responsible for cultivating the brand DNA for the company and all products, the positioning strategy and execution of bringing them to market, also developing the "Funkin" marketing strategy for all on and off-trade channels. It was my role to manage Funkin's PR, creative and digital marketing agencies.To maintain our strong position in the drinks industry and open new business, Funkin hosted and exhibited at many annual events such as Taste of London, Imbibe Live, BBC Good Food and bespoke cocktail competitions. It was my responsibility to create the settings, strategy and communication behind all events.