- Manage day to day operations, sales and student experience of this specialised Coach Training organisation. - Work with management on new product development for this emerging industry in Australia.- Manage strategic business partnerships and affiliates

Specialising in business development and marketing strategy for the entertainment, lifestyle, health and wellness industry. Providing consultancy and freelance marketing services on retainer or project marketing basis. Services include:• Strategic and Tactical Planning• Sales Forecast Modelling• Lead Generation and sales systems• Product rebrand/launch campaigns• Website development and management• Online advertising campaigns• eCommerce partnerships• Consumer and Trade Promotions• Digital and Social Media Marketing• Media placement and coordination• Creative writing

Providing commercially focused and revenue generating marketing campaigns and programs to a large portfolio of spas and wellness facilities across the suite of Hilton Worldwide brands including Hilton Hotels & Resorts and Conrad Hotels & Resorts.Key Areas of Focus:• Building marketing foundations for the global spa brand eforea: spa at Hilton to establish commercially sound long term marketing programs including business development programs.• Working alongside the Asia Pacific regional marketing team to integrate these marketing platforms within their larger global and regional marketing campaigns and tap into the globally emerging wellness tourism market.• Influenced positive change with streamlining current marketing strategies through dedicated spa marketing support for the Business Development and Marketing teams at all hotels and resorts within Asia Pacific.• Created and implemented Regional marketing tools to support and drive consistency in tracking and reporting all forms of market penetration and implementation of design.• Advised and guided the successful implementation of a relevant spa software to accurately track pertinent information for tracking trends in the relevant markets and create future Regional marketing strategies

The Golden Door is Australia’s premier provider of Health Retreats and Day Spas with 5 entitiesthroughout Australia. including the award winning Golden Door Health Retreat - Elysia in the Hunter Valley. The Golden Door is a part of Lasseters International Holding, a publicly listedcompany on the Singapore Stock Exchange.Position focused on strategic marketing direction with a focus on revenue driven and yield managedapproaches, implementation of marketing plans and sales strategy, managing a small team of marketing coordinators and oversee the sales/ central reservations team.

As state marketing representative for 3 Golden Door entities including The Golden Door Health Retreat – Queensland, this position entailed the full spectrum of marketing functions including website CMS management and SEO campaigns, tactical consumer and national cross promotions, media placement (old and new media), direct mail, collateral development, social media and digital marketing campaigns and coordination of all media relations activities including media familiarisations, trade shows, off site special events and PR activation activities.

Oversee all marketing activities of the Emerald Lakes residential development (a $1 billion master planned development in Carrara), Emerald Lakes Golf Club and The Villa – a private and exclusive golf, event, conference and wedding resort.• Maintain high level budgets for all products to include all marketing activities such as media, production, direct mail, brochure development and other collateral, website maintenance, e-marketing solutions, familiarisations, special events and promotions.• Coordinate media, creative and artwork production with our advertising agency, media buyers and various freelance graphic designers• Copywriting for housing industry award submissions, brochures, websites, community newsletters and press releases.• Assist sales departments with their goals through devising niche marketing campaigns to ensure they reach their targets through strategic and direct marketing approaches.• Maintain large databases for all products to ensure currency for direct marketing campaigns.

Assisting the Marketing Manager with development and implementation of sales and marketing plan for this multi-use golf resort which included championship golf course, wedding and conference facilities, 5 room day spa and self-contained holiday apartments.• Marketing functions included liaison with partner agencies for media placement, website development and PR initiatives, cross promotions with media outlets and other Gold Coast based businesses.• Sales, promotion and coordination of all group golf events including large corporate days, promotional events and tournaments, incentive groups and special golf familiarisations.• Negotiating rates and contracts and business development within the tour operator sector.