Website administrator (August - November 2023)

Responsible for all public and media relations nationally and locally, pitch interviews and story ideas to major media markets, manage marketing opportunities, community outreach initiatives, assist in event management execution, assistance with national race and conference events, bi-weekly newsletters, marketing strategies, press releases, website content editor and management of editorial calendar and serve as the local city ambassador contact for organization. Secured national stories in Runner’s World, Essence, JET Magazine, CNN, HLN, Health, and MSNBC.2012 - 2016 PR Director2016 - 2018 National ManagerApril 2018 - Present CEO/Owner

The Vaughn Strategy is a public relations, communications and marketing consulting boutique firm. The Vaughn Strategy provides ongoing PR consulting and counsel that build brand reputation and offer real solutions to business challenges.The Vaughn Strategy also provides media relations, editorial and creative skills to deliver quality PR services. We thrive on helping our clients make the audiences who matter most, like customers, partners, and employees.One of the most valuable assets that we create for clients is content. With a background in journalism, our experience ranges from simple press releases to creative blog posts designed for social sharing.From media relations, media training, social media development, newsletters or graphic design - we are sure TVS can bring something to the table to help your organization.

Responsible for creating, delivering, and managing marketing ideas and activities for The Balm In Gilead and its programs, ensure organizational messages are consistent and supportive of our mission and vision, oversee and manage all social media platforms of the organization, coordinate and deliver marketing campaigns and messaging, coordinate the flow of information and communication dissemination related to program plans and strategies, develop and manage organization and program specific marketing and communications plan, create and deliver press releases, media relations content, corporate newsletter content, and social media content, identify, develop, and execute communication strategy for key media contacts, partners, and community stakeholders and conduct extensive and continuous media outreach.

Write weekly features on community events, editorials, how-to’s, guides and press releases for the print publication and online.

Coordinate the city's public information, public relations, staff communications, and legislative efforts, serve as a spokesperson, plan and implement strategies to promote a positive image of the city and foster public awareness of city activities and accomplishments, work with local, regional and national media to garner positive attention and media coverage for the city, its staff and programs, manage the communications for internal and external city audiences.

Provide the general public and interested media enterprises with information and a means of communications designed to provide accurate and timely information and to help develop a positive public view of the Mayor and the City of RichmondManages the social media development, web content management, web/graphic design on the City’s homepage, and Channel 17 Government Access Channel for the City of RichmondServe as a liaison between media and City departments including Police, Fire & Emergency Management, Animal Care & Control, Social Services, Fire, Parks & Recreation, Public Utilities and Public Works to assist in communications and public relations initiativesAssist in the crafting of all marketing collateral, adversting and assist with writing of the Mayor’s monthly newsletters. Also, helped with with internal communications to employees and annual employee events.Assist in event planning and management of community outreach events ie partnership events with McGuire VA Medical Center and SportsBackers

Responsible for all media inquiries, social media, public and media relations, and website maintenance for the league. Served as a coach for division. Keep public informed about league's activities, schedules, and announcements.

Assist with after-school programs among low income communities that are designed to improve academic performance and provide positive role models and relationships.

Served as the primary travel coordinator for faculty and staff in the School of Mass Communications.

Re-launched the social media efforts via Facebook to increase awareness of the center’s initiatives.Assisted with securing news placement for the Rice Center.

Development of marketing, advertising and quality public relations outreach programs to help clients be more effective in communicating their message via traditional media (print, TV, radio) and new media outlets.

Provided assistance during two of BET’s high profile events, 2008 BET Honors Awards and 2008 Rip the Runway.Served as Public Relations red carpet escort and conducted verification and regulation of media credentials.Assist the Public Relations team by assembling press kits for media outlets and other administrative duties needed to ensure the success of events.

Assistant to the Executive Assistant for Senior Executive Deputy Chiefs.Maintained daily productive reports and deliverables for leadership and formatted them for presentations.Coordinated travel and assisted in the events planning and management for external conferences.

Assistant to the community and public affairs director with daily projects to ensure media coverage at events.Assisted in promotion and planning of the 2007 Back to School community campaign insuring media coverage, drafting of news releases, and event management.