Vice President Customer Experience (Ux/Ui)
CurrentLead the development and implementation of a customer-centric UX strategy for lending products, driving a 20% increase in loan application completions and ensuring 100% regulatory compliance.Champion user research and insights gathering to identify key customer pain points, resulting in a 15% reduction in loan application drop-offs and enhanced user satisfaction.Direct the design of intuitive interfaces for web and mobile platforms, streamlining user experiences and boosting conversion rates.Collaborate closely with product managers, developers, and marketing teams to align on business objectives, facilitate workshops, and effectively communicate design strategies to senior management.Orchestrate usability testing and leverage analytics to refine designs, significantly improving task success rates and reducing drop-off rates by 20%.Mentor the UX design team, fostering innovation and driving a 15% increase in engagement and adoption of the mobile lending platform through AI-driven personalisation.