Spectra Offers CDO( Chief Data Officer) as a service and CGO(Chief Growth Officer) as a service to its customers. Drawing on its deep expertise to navigate the cookieless privacy world, we help companies as a Data Craftsman to curate first party data , enrich with second party and build right data platforms like CDP to activate it for marketing , advertising and personalization. Built the 'ConTech' stack for advertising and data for Zee5 , a leading Indian OTT app in India. Improved monetization by 40% in 6 months. Built a new data venture for a large Indonesian conglomerate Emtek to consolidate its data assets across media, commerce and publishing . Drove the CDP implementation as a CPO and launched it in 5 months using an unique hybrid architecture . Transformed the sales and ad operations to become adept at data driven marketing. Optimized the digital investment portfolio of Sumitomo Corporation venture arm SC-Nex. Raised funds for its investments including a $60 mn raise for its data and analytics term

Driving Pixis's growth expansion into new markets in APAC. Pixis.Ai is a codeless martech AI plugin that drives efficiency in media buying on the largest platforms

After the acquisition of Sprint Telecom's data subsidiary - Pinsight Media, InMobi relaunced it as Trufactor . As a key member of executive team, I pivoted the business model from analytics services to APIs, only telco data to telco + in-app data and built new verticals beyond marketing data. Established the sales rhythm outside of US as a single man unit , struck deals with leading telcos and fintech players, also scaled a partnership with Microsoft as a premier partner of Azure.

Transformed the revenue mix - moved programmatic and video revenue to 60% of total revenue. Built reseller channels in many markets in Asia. Launched the InMobi Exchange and data platform. Built a new direct to enterprise team , and created JBPs directly with advertisers like Unilever and Samsung.

Revenue, P&L, business development and operations management across these marketsGrew Asia to a profitable region for InMobi Struck various deep partnerships with agencies and advertisers Won the MMA award for best enabling technology in 2016 and over 40 industry awards for creative and mobile excellence

Lead the business development team to work with strategic partners, key publishers and app developers across China, Japan, Korea, ANZ , India and SEA .. Built the team , developed nascent markets and created a strong network over the last two years to deliver over triple digit growth for Inmobi. Gaining deep insights into mobile monetization , marketing strategy and app ecosystem trends across diverse markets in the process. Also head Inmobi's App publish business a platform that helps apps distribute to multiple app stores.

Established Frost and Sullivan as a credible alternative to the top consulting and research firms through in-depth industry insights and well-differentiated proposals. Grew the consulting business multifold with increase in new clients, business value and entry into new geographies. Advised telcos to transform and grow mobile broadband and IPTV revenues, helped US and Korean firms go global or regional in SEA/China, finetuned the product and go to market strategy of IT vendors in the cloud era . Helped several global firms create go to market plans in complex markets and adapt to Asia, evaluated of business partners and acquisitions and created several new business plans to drive their Asia growth. Helped government agencies attract ICT investments by creating hubs and centers of excellence Path breaking thought leadership - Opined on leading business topics in leading media like CNBC, BBC, ChannelNewsAsia, Economist . Keynote speaker at over 40 industry events.

Drive strategy alongwith the CXO team to develop the overall business and investment plan Negotiate deals with content players and broadcasters Increase launch readiness and alignment of various departments to strategy

Formulate business plans to enter new areas of business like radio, movies, digital media. Drive key strategic initiatives and projects. Evaluate investments and negotiate with third parties Legal and Regulatory management

Provide strategic advice to India's largest conglomerate the Tata Group on its new business initiatives ( specifically telecom,BPO and media)

Worked on intrusion detection and network security for the Indian Navy