Leading a team of 6 people, heading the entire analytics function, from infrastructure setup, data engineering and dashboarding to analysis, experiments, and business decision-making- Data Infrastructure: Increased business decision-making speed by 5x by building BigQuery data warehouse from scratch, transforming data sources into unified flat models, and integrating a BI tool for self-serve analytics, eliminating manual reporting, democratizing data access, and improving scalability- Marketing ROAS and Attribution: Increased campaign attributed revenue by 120% (60% increase in overall revenue) by improving ROAS through a custom attribution scoring model, better targeting by leveraging first-party data and passing offline data like leads and store walk-ins for omnichannel attribution- Conversion Optimisation: Generated XK USD incremental monthly revenue by improving website conversion rate by 11% through designing, executing, and scaling A/B experiments on content, creatives, design and pricing- Segmentation: Increased omnichannel campaigns CTR by ~50%, leading to a direct 35% uplift in revenue by streamlining event tracking for granular segmentation based on intent, source/medium, search keyword, etc- Product Analytics: Achieved XK USD in incremental revenue through impact/pre-post analysis and optimization of new features and designs, by providing actionable product insights from user event data- Funnel Optimisation: Increased lead-attributed revenue by 3.5x by collaborating with PMs to optimize lead touch points, lead journey and agent efforts through lead funnel analytics and rigorous experiments- Roadmap Planning: Owned analytics roadmap, from infrastructure and tool setup to planning and prioritising data initiatives based on business impact at 6/12 months level- Dashboarding and Reporting: The team developed and owned all customer-facing dashboards on Looker and Google Sheets, using SQL and Excel to create a self-serve analytics system

Tinkered a bit on Dall-E and built "merra" where you can turn your idea into tangible things check it out here: www.merra.in

I owned retention analytics and incentives charter end-to-end to drive growth and profitability. During my tenure - we hit 300000 orders per day and turned a few handful stores CM3 positive

As a part of the founding team - I worked directly with founders/CXOs and hands-on witnessed the zero to one journey. At early stage - I worked 7 days a week and over 16 hours a day - these were the best days of my professional career