Campaign Activation Manager
CurrentAchieve annual liquidation budget, keep market inventory below 12% by designing innovative activation campaign through better resource management and key focus on strategic products. Identifying new business growth opportunities in commercial area, prepare the market for commercial launch of new products, aligning with territory In charges. Position CAM as torch bearer for the double-digit business growth of the CA.• Aligning liquidation driven campaign with Campaign Excellence lead / Crop… Show more Achieve annual liquidation budget, keep market inventory below 12% by designing innovative activation campaign through better resource management and key focus on strategic products. Identifying new business growth opportunities in commercial area, prepare the market for commercial launch of new products, aligning with territory In charges. Position CAM as torch bearer for the double-digit business growth of the CA.• Aligning liquidation driven campaign with Campaign Excellence lead / Crop Specialist and derive through territory In change.• Fast track transformation of activation campaign into Digital marketing tools and better usages of social media power. Running of various farmer level digital campaigns like IVR campaign, Audio Bridge meetings.• Identification of New crop segment for strategic products and new products launch. Implementation of Strategic Crop Projects in the region.• FO / Scout management including training and efficiency improvement.• Prepare & monitoring the promotional budget & Inputs planning & allocations, Tracking Budget and various expenses in commercial area. Show less