• Ensuring group’s presence in target media in line with the Key Messages• Develop and manage Media Relations• Ensuring continuous flow of content to achieve desired communication objectives• Strategically plan and execute media activities to build the desired image of the group’s spokespersons• Continuously review communication activities, analyze impact on the brand image and crisis management• Plan and execute Internal and External Communication activities across Media and Non-Media Platforms• Assisting and coordinating with the Chairman’s Office, Strategy Director and Marketing Head for various communication initiatives (Client Meets & Events, Marketing Collaterals, Corporate And Retail Website, Investor Education Initiatives, Leadership Training Activities, Employee Engagement Activities)• Vendor Management(All activities are planned and executed on a corporate level across Business Functions i.e. Investment Banking, Institutional Equities, Private Wealth Management, Commodities & Currencies and Retail Product Group)