• Responsible for Search and Display performance marketing at HDFC Life.• Handling agencies and vendors day in day out, design strategies and setting up the targets.• Managing and driving ROI from self-serve Native Platforms.• Campaign management and Media planning.• Identify trends and insights, and optimize spend and performance based on the insights.• Plan, execute and measure experiments and conversion tests.• Work with Call Center and IT team to achieve conversion and login goals.• Follow, learn, experiments and implement new tactics and hacks.• Enhancing and maintaining corporate websites to increase engagement.• Involvement in DCM, DV360, Analytics, GTM and Media Buying activities.

• Managed paid marketing for various industry leaders such as Bajaj, DHFL, Livspace, Anarock.• Handling team of 2 members and strategizing group accounts like TUI, Tirun.• Managing PPC key accounts with an approximate spend of Rs.1.4 Cr Per Month.• Responsible for creating monthly marketing plans and execute the plan as per settargets.• Design and execute :- Extensive Keyword Research, Campaign Structuring, Targeting, Re-targeting, Bid Strategies, Ad Copies, Landing Page Analysis, Landing Page Creation and Optimization, A/B Testing, Ad Group Testing, Effective Bidding, Automated Rules, Improving Quality Score, Conversion Optimization, Ad Extensions, Google Analytics Analysis and many other optimization strategies.• Create reports for all major metrics, goal tracking, revenue tracking and other paid search initiatives.• Competitive analysis for client accounts.• Coordinating with clients for tech explanations and implantation.• Basic involvement in Google tag manager and Analytics.