I’ve been fortunate to have spent the last 18 years driving successful commercial transformations for Fortune 500 and private equity backed companies. Currently, I am the Chief Marketing Officer at Hertz, where I lead global go to market strategy, advertising, channel management, branding, loyalty, e-commerce, and CRM. Hertz is private equity backed. I've played a critical change agent role by tackling high visibility, high opportunity, and challenging opportunities across the business.Previously, I led the Shared Mobility and Third-Party fleet business for Hertz. In this role, I transformed the business into the largest U.S. short-term vehicle subscription business. Uber and Lyft drivers have driven over 2BN miles in our vehicles. During my tenure, we achieved significant EBITDA growth via multi-year top line growth and structural improvements in digital customer experience, product design, customer acquisition and retention, and fleet management processes. I also led the Hertz brand. In this role I revamped the marketing function, and led a multi-year strategy that reversed years of revenue declines into market leading revenue and EBITDA growth.