As the Research and Insights Manager for Comedy Central, MTV, MTV Base, BET, Nickelodeon, Nick JR, and Nick Toons in South Africa and the Rest of Africa, I held a pivotal role in shaping the strategic direction and enhancing the performance of these renowned brands. My responsibilities extended to collaborating closely with all departments to ensure cohesive efforts and maximize brand impact. Additionally, I managed two Online Communities, which served as the primary sources for both quantitative and qualitative insights.Achievements:• Received the Respect award at the annual company offsite, voted by all employees, aligning with Paramount Africa's core values.• Maintained MTV Base as the number one music channel in South Africa and Nigeria, further widening the gap between our brand and the closest competitor.• As the lead on social media monetization for Africa, achieved the highest monetization figure in the EMEA region.

As the Research & Insights lead for Comedy Central, MTV, and MTV Base in South Africa and Nigeria, and concurrently serving as the Research lead for Paramount brands encompassing Youth, Music, and Kids categories in the Rest of Africa (ROA), I played a pivotal role in shaping the strategic direction of these renowned brands. My responsibilities included collaborating closely with cross-functional teams to enhance performance and inform critical decisions. Achievements:• Recognized as the "Employee of the Month" twice, a distinction announced during monthly team meetings, making me the only member of the Research and Insights team to receive this honor.• Played a pivotal role in elevating MTV Base to become the leading music channel in South Africa and Nigeria.• Instrumental in the "Meet The Viewer" project, which involved creating detailed profiles of real-life viewers for our channels, complete with videos featuring actors. This initiative provided the company and clients with valuable insights into our viewer demographics and psychographics, enhancing our understanding of our audience.My contributions as a Research Analyst significantly impacted the strategic direction of these brands, optimizing programming schedules, and facilitating informed decision-making across various departments

The YAcademy is advertised as being the most ambitious training and development programme ever put together by any media house, in South Africa or anywhere. I was one of twelve individuals who made it into the programme out of over 1500 applicants. I finished the programme off at the top of my class. Duties included intensive on the job training in all the following departments:• Marketing• Sales• Production• Copywriting• Technical• News• Digital• Music

-Updating weekly marketing activities -Assisting the PR and Marketing directors with their tasks and objectives-Ensuring that deadlines were met -Ensuring that all the marketing materials were orderly and in their right places -Feedback on tasks completed and tasks for the next week -Aiding in the logistics of all the promotional materials that needed to be sent out -Handling emails and calls to clients-Assisting in the various media drops

-Supervising events -Promoting the brand-Sourcing and handling of promoters -Meeting with various main buyers to get them (bars, restaurants, clubs) to stock the Energy Drink -Assisting the Marketing Director in creating new promotional materials to be used at the various events