Jay Fiore Email & Phone Number

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Responsible for all aspects of global marketing for this innovative start up in the $6 billion market for toy vehicles and play sets. Product marketing and planning, messaging, positioning, digital marketing, social media and online sales and channel marketing, driving sell-through with major retailers like Amazon, Walmart, Toys R Us, Hobby Lobby.

San Francisco, CA, US

• Responsible for all aspects of global corporate and partner marketing for SugarCRM, a leading supplier of SaaS CRM solutions.
• Brand – Dramatically enhanced the global visibility and image of SugarCRM as a market leader, well beyond actual share; authored new “challenger” messaging platform to effectively take on established players
• AR & PR – Recognized as Gartner MQ Visionary; increased awareness 25% with Gartner clients, achieved top 3 in CRM inquiries - with Salesforce and Microsoft; generated nearly three billion global media impressions in 2015
• Demand Generation – Developed strategy and content for integrated corporate campaigns that drove 70% of new-logo ARR and 100% increase in Enterprise ARR
• Thought Leadership – Developed global “Customer Journey Workshop” campaign with industry luminary, culminating in new product add-on
• Sales Enablement – Developed a broad set of demos, presentations, collateral and white papers to successfully engage and persuade prospects through the entire sales cycle

Mclean, VA, US

• DMI is a leading provider of mobile enterprise solutions and services, including mobile strategy, mobile UX and app solutions, omni-channel commerce, mobile brand and marketing, big data management and analytics, and.
• Led launch and growth of DMI’s comprehensive suite of Enterprise Mobility Management and Cybersecurity Solutions, including major company rebrand, new website, market segmentation, strategy and targeting, AR, PR.
• Created and managed high-ROI, measurable, digital marketing and content marketing programs, direct response, online, social media – typically generating 400 B2B marketing leads/week in the US and Europe
• Led all marketing strategy, branding, communications for DMI, introducing a new line of Enterprise Mobility Management Services, with revenue growth of more than 900% and company growth from 60 employees to 1,800
• Built top-notch multinational team of creative, cutting edge marketers – from one marketing manager to 14 professionals, covering lead gen, events, social media, SEM, SEO, PR, AR and more

• Founded West Coast operation for leading integrated marketing communications firm. Responsible for new client acquisition, strategic marketing counsel to clients, and delivery of services to achieve client objectives..
• Opened California office in March 2006. Brought in new business from eBay, AT&T, Google, Office Depot, PayPal, RedPrairie, and SourceForge. Achieved 2x revenue goal in second year of operation
• Developed market strategy and messaging for Google content partner marketing; built Google AdWords Reseller marketing strategy, messaging and direct response partner acquisition program; ran Google’s High Value.
• Created key materials used in Google’s public-sector outreach programs: presentation for municipal government executives and IT leaders promoting benefits Google Earth for publishing 3-D city models; presentation to.
• Developed messaging, value prop and sales tools for AT&T’s new integrated small business solutions
• Developed branding, messaging and launch for pilot of new Office Depot line of business

San Jose, CA, US

• Senior Manager, eBay Business Marketing Reporting to General Manager, eBay Business, Office & Industrial business unit, launched eBayBusiness.com, eBay’s small business destination. Responsible for all eBay B2B.
• Launched eBayBusiness.com, grew eBay’s business audience from 1.7 million to 2.9 million in three months
• Broadened eBay’s strategic vision for Business Marketing from narrow-focus capital equipment in vertical industries to encompass all business-to-business trade
• Drove sustained business marketing campaign for eBay, growing business buying on eBay from $1 Billion in 2002 to $4.7 Billion in 2005
• Planned and executed eBay’s first integrated marketing campaign, acquired nearly 1 million new active business buyers in three month period, drove $10.9 million incremental 12 month revenue on $4 million investment
• Developed marketing strategy, and launch of eBay’s Rethink Initiative – a consortium of leading technology companies, government agencies, environmental groups and millions of eBay users confronting the problem of.

Reporting to CEO, launched new sell-side e-commerce start-up, guided it through marketing and funding mine field. Responsible for all marketing functions: marketing and product strategy, business development, positioning, communications, investor relations, sales tools and lead generation.

Director, Corporate Marketing Reporting to VP Marketing, drove sales for e-commerce leader, re-launched new company after merger. Responsible for world-wide communications, investor relations, field marketing and lead generation. Managed international marketing organization of 25, with annual budget of $16 million.

San Mateo, California, US

Director, Corporate Marketing Reporting to VP Marketing, built awareness for little-known publishing software firm, launched into Internet publishing. Responsible for public relations, analyst relations, advertising, tradeshow, collateral and international user conference. Managed twelve-person marketing team with annual budget of $7 million.

Notes Evangelist; Manager, Business Partner Marketing. Built one of the world’s most successful partner marketing programs. Responsible for developing, growing and promoting the Lotus Business Partner Program. Managed Lotus Partner Marketing budget of more than $6 million. Designed scalable Partner PR program and other marketing support programs for Lotus.

CA

Advertising and Public Relations Manager, 1990 to 1993 Drove transition of largest software firm in Canada from old-world 4GL vendor to new-world PC software. Responsible for advertising, public relations and analyst relations activities for Cognos PC products. Introduced Cognos PC products to market.

New York, New York, US

Won and managed more new business for agency than any other account executive. Responsible for winning and maintaining client/agency relationships, planning marketing strategies, estimating program costs, managing all phases of advertising and collateral production.

Mba, General

Master Of Divinity, Divinity

Ba, Speech Communications