Sports Expansion Partners helps you maximize revenue from the sports industry by engaging key decision-makers at venues, teams, leagues, governing bodies, platforms, and brands.• Tailored sales strategies and go-to-market plans to drive new sports industry business.• Services that can optimize your own sales team’s outreach or manage it directly.• An understanding of the sports ecosystem that brings your product's fan experience benefits to the buyers who will benefit most.• Client Roster: Sports Business Journal, Alfred Technologies, Pop-A-Shot, Proto Hologram, Tomorrow.ioContact me at jay@SportsExpansion.com if I can help your company expand its success to the sports industry.

Proto Hologram transforms how teams, leagues, and venues connect with fans. Positioned at the intersection of engagement and recurring revenue, Proto Hologram blends AI-driven innovation to enhance sponsorship activations, digital OOH inventory, merchandise and concession sales, wayfinding, and premium guest offerings. With its award-winning technology, it simplifies the ability to beam people from where they are to where they’re needed, opening new possibilities for interaction. Proto Hologram creates unforgettable moments that drive sustainable revenue growth while elevating experiences wherever large groups of fans gather to celebrate the teams and players they love.

Alfred Technologies leverages years of hospitality experience and AI-driven pricing data to optimize beverage operations in the sports industry for teams like the Lightning and Canadiens. By analyzing over 400,000 SKUs, Alfred ensures inventory is purchased, stocked, and priced optimally while adapting to unique purchase patterns by sport, concert genre, etc. Their AI technology improves the premium guest experience, generates new revenue through upsell opportunities, and reduces costs by identifying inventory and pour anomalies. Alfred integrates with existing systems or operates as a standalone solution, helping venues unlock new revenue streams, improve efficiency, and elevate the guest experience.

Sports Business Journal's Best Sports Business Cities franchise is an annual ranking that identifies the top U.S. markets for conducting sports business. In its first year, the franchise focused on overall market stability, fandom, and economic impact, while the second year went deeply into a city’s success in attracting and hosting events that drive significant economic value for their communities. This comprehensive analysis provides valuable insights for industry professionals and showcases cities that are thriving in the sports business landscape.If you represent a sports commission, venue, or team, and have an interest in hosting your local sports community, a Best Sports Business Cities reception can bring value. Plus, you will benefit from a special advertorial section that shines a global spotlight on everything your city has to offer the sports industry.2023 Best Sports Business Citieshttps://www.sportsbusinessjournal.com/Journal/Issues/2023/03/20/In-Depth/best-sports-business-cities.aspx2024 Best Sports Business Cities for Attracting Eventshttps://www.sportsbusinessjournal.com/Articles/2024/03/18/best-sports-business-cities

Lead a team of professionals responsible for the sale of advertising, event sponsorships and thought leadership programs to the sports industry.Sports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ’s award-winning media content is delivered via multiple media platforms, unparalleled networking opportunities through its hallmark events and awards and market-leading data.

Member of Chicago’s product innovation center working toward the mission of advancing a product invention from concept through potential manufacturing and launch.

Instrumental in the Go-to-Market strategy that supported Arc Publishing’s launch into brand-focused content management system (CMS) sales. Collaborated with senior leadership across technology, marketing, and editorial areas.

Built a sales team responsible for high-value, complex branded content programs. Hired, coached, and managed a team of 7 across the Central Region.

Drove digital strategy and revenue increases across a 14-state region, with accountability for the performance and retention of a 9-member sales teamVibrant Media, the leaders of contextual marketing, enables brands to deliver digital experiences that are relevant to what people care about in that very moment.

Responsible for developing national sales strategy and leading national sales force. Increased sales effectiveness by prioritizing accounts, implementing account strategies, sharing sales call best practices, and establishing territory road mapping.

Oversaw the full Managed Services and SaaS sales cycles for one of Facebook's first API partners. Collaborated closely with ad agency leadership on processes to expedite the buying of programmatic social media.

Expanded a direct salesforce in the UK and managed revenue from seven international web sites.Developed a local ad sales strategy by collaborating with 20 local digital vendors that specialized in SEM, channel partner sales, and self-serve advertising platforms.Launched an inside sales force which included planning and executing the first widespread account segmentation strategy for weather.com.

Managed 10-person team responsible for all strategic digital and cross-platform sales in 14-state Midwest region; weather.com, The Weather Channel, TWC Mobile and Desktop Weather.

Responsible for developing and executing sales strategy for new revenue streams including co-registration, email marketing and Desktop Weather.

Responsible for full sales cycle of accounts in weather.com's Southeast region.

Developed strategy and successfully launched weather.com's first suite of ad products and sponsorships.