Jay Ganaden Email and Phone Number
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Jay Ganaden is an accomplished Design and Gen AI Technology Leader with experience spanning agencies, in-house roles, startups, and Fortune 100 companies. Jay excels in addressing the future of design, utilizing a blend of strategic thinking and visual storytelling to navigate complex challenges. His current role at Adobe has him at the forefront of Generative AI, where he has led significant initiatives and driven product development for cutting-edge features in GenAI. Currently, he leads innovation at Adobe as Director, Strategic Development for Adobe Firefly.At Adobe, Jay's team has led the rollout of Firefly across 500+ enterprise agencies, brands, and system integrators, significantly enhancing creative workflows with Gen AI. The customer engagements provided early insights into GenAI use cases, which drove the development of new features like Firefly Custom Models and Firefly Services (APIs). Prior to Firefly, Jay's team was instrumental in boosting Adobe XD usage by 128% over eight quarters. In addition to Design work, Jay has a strong background in customer engagement, having orchestrated Firefly customer roundtables and presented at top industry events such as the Cannes Lions Festival. His previous leadership roles at Razorfish and Momentum Design Lab saw him drive digital strategy, user experience, and product development across various sectors.Earlier in his career, Jay held key positions at Google (formerly DoubleClick) and KPMG, where he managed professional services and provided management consulting and technology strategy for Fortune 500 companies.Jay's educational background includes the Stanford LEAD executive program in the Graduate School of Business, design thinking at Stanford's d.School, and innovation studies at MIT Sloan School of Management. He also holds a Bachelor of Business Administration in Management Information Systems from the University of Texas at Austin.Jay Ganaden continually seeks opportunities to push the boundaries of design and technology, combining his extensive experience with a passion for innovation.
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Director, Global Agency Partnerships, Adobe FireflyAdobe Jun 2018 - PresentSan Jose, Ca, UsI'm deeply passionate about empowering designers with the tools they need to express creativity. From Photoshop to Illustrator, InDesign, and now Firefly, I'm committed to enhancing and sometimes reinventing creative workflows within Adobe's customer ecosystem.Strategic Initiatives: Directed the rollout of Firefly to ~500 enterprise agencies, brands, and system integrators across various industry verticals in FY23. Prior to Firefly, enabled the world's largest agencies to grow Adobe XD usage 128% in 8 quarters.Product Development: Provided early insights into GenAI use cases, driving the development of new features like Firefly Custom Models and Firefly Services (APIs) launched in Q1 2024. Highly influenced the development of commercial business models necessary to launch Firefly in Enterprise. Product Strategy: Developed a new business case framework consisting of a prototype and financial NPV modeling to understand the commercial viability of new product investments. Customer Engagement: Orchestrated the Firefly customer roundtable series at Adobe MAX and Summit, fostering connections and roadmap guidance between Adobe product teams and customers. Delivered an XD + AEM Best Practice session at Adobe Summit 2021– 2700+ viewers rating us the best session. Global GenAI Evangelism: Driving widespread adoption with Creative Cloud’s largest customers, including Accenture, Omnicom, IPG, Publicis, PwC, and Havas. To help achieve scale, I implemented an Adobe XD training program, now since adapted for Firefly.Industry Recognition: Presented as a panelist and keynote speaker on GenAI/Firefly at the Cannes Lions Festival with TikTok and Little Black Book, and the EY Strategic Growth Forum. Team Expansion and Development: Tripled headcount within 8 months to meet business expansion needs in North America, India, and Japan. 6 of 7 hires are still with Adobe, each with strong reputations among our colleagues and customers alike. -
Founding MemberDesign Leaders Community Oct 2023 - PresentLiverpool, GbDesign Leaders Community is uniting diverse and passionate individuals to create an exceptional peer-to-peer design and innovation leadership community, catered for top-level leaders. Through open communication, shared knowledge, and collective problem-solving, they drive excellence in innovation and design, with the aim of shaping industries, transforming societies, and creating a better future for all.As a founding member of the Design Leaders Community, I've joined to actively influence and shape the community's evolution. -
Senior Director, User Experience StrategyRazorfish Jul 2015 - May 2018New York, Ny, UsI led the Strategy practice for Publicis Groupe's Razorfish SF office, which includes 4 business units: Consulting, Experience Strategy, Research and Product Management. My strength and passion is in Experience Strategy, designing and building innovative products for our clients. Instinctively, I like to connect people. So I also work to connect the best from each of the above 4 business units, assembling the best teams for a given project. I also work diligently to develop cohesion and opportunities for our Strategy teams from the brands that have merged recently, including: Razorfish, SapientNitro, Sapient Consulting, and Rosetta. I'm different from other strategists in my pragmatic approach -- I am most fulfilled by taking strategy and jumpstarting or prototyping its execution. I draw from a diverse, hands-on background to make this happen: management consulting, coding software, creative direction, UX design, product marketing, and launching my own startups. The Agency typically seeks me out for projects that involve:* Digital Demand Generation (including lead scoring, marketing automation, CRM)* Personalization and Data Driven Marketing* All things in B2B and Travel industries* Mobile - Experience Design, Tech, and Advertising* Defining Innovations along the Customer Journey* Martech Platforms and Ecosystems, typically Adobe Experience Cloud - Adobe Experience Manager (AEM), Analytics, Target, Assets and Adobe Audience Manager* And recently: AI/Machine Learning in ChatbotsCurrently working with SapientRazorfish's largest anchor clients in the West, including: Nordstrom, Adobe, HPE, Intel, and Visa, while also supporting our BD pipeline. -
User Experience DirectorRazorfish Feb 2015 - Jun 2015New York, Ny, UsLaunched HPE.com, where I worked on a large scale Experience Design with one of Razorfish SF's anchor clients. The work involved the split of the original Silicon Valley company, HP, into two $55B companies: HP, Inc. (Laptops and printers) and Hewlett Packard Enteprise (servers, storage, networking, cloud, etc.). I was responsible for taking that rapidly evolving brand and business strategy, and translating that into User Experience and Content on the new www.hpe.com website. It is such a rare and fortunate opportunity in my career to use the skills I started building as a KPMG technology strategist 20 years ago, but using my scrappy startup experience, and the tools of Design to bring this new company to life! It has truly been a "once-in-a-career" opportunity. Prior to this experience, I completed a Content Marketing & Innovation Strategy for Visa-- another amazing experience that combined social media dynamics, ad campaign work, a bit of UX systems thinking, and storytelling in a revered, but often behind-the-scenes ingredient brand.
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Vice President, Digital & User Experience DesignWorldventures Feb 2014 - Nov 2014Plano, Tx, UsWorldVentures was a client of mine at Momentum Design Lab and Bynd. I was brought in to lead the new Digital team, which included UX Design and Digital Marketing. I commuted weekly between my home in SF and their headquarters in Dallas, TX.• Led UX, Marketing and Engineering teams in the design of 7 products, responsible for driving 250,000 users in 28 countries to purchase vacations, commune & share travel experiences in an omnichannel ecosystem. Projects included: - DreamTrips 2.5, a travel booking site redesign - dreamtrips.com - DT 360 - Mobile app for capturing virtual tours - DreamTripper - WV’s 1st iPad app - WorldVentures Foundation - A new website for WV's 501c3 non-profit - youshouldbehere.com, WV’s first photo-sharing community - Rovia.com - quick fixes to establish the mobile responsive booking site• Led WorldVentures through several Digital “firsts” on a portfolio of initiatives, including: customer journey mapping, mobile apps, paid social campaigns, ancillary bookings, travel rewards, branded video, paid media & analytics• Managed $2.6MM Digital budget, team growth, operations & strategy across 4 global brands• Negotiated marketing tech vendor contracts in areas of UX, SEO, email marketing, travel booking technology, social community management, video recommendations and recruiting* Implemented 1st paid media strategy, using Facebook ad targeting to increase travel bookings. * Rebooted social media at our global quarterly training events, using pop culture style spot video interviews and backstage scenes.* Delivered Storytelling presentation on stage in front of over 10,000 people, inspiring customers to tell their travel stories. * Upgraded my team with coaching & training leading to Community Manager certification (via Lithium) for two staff. -
Vp Digital StrategyMomentum Design Lab Jan 2011 - Jan 2014San Mateo, California, UsMomentum Design Lab is a User Experience firm, designing and developing consumer-grade enterprise software since 2002. I was one of the key executives in the firm, pipelining and closing new business, while also working as a Product Designer / Design Strategist. • Provided hands-on billable consulting in the areas of UX strategy, UX workshops, competitive review, requirements definition, social design patterns, and design for mobile devices.• Pipelined and scoped 300+ UX projects, assessing usability, screen complexity, technology architecture & desired features. The speed and granularity of my estimates de-risked projects-- a winning factor in bids.• Implemented a custom, pragmatic UX Design process for each client, providing options and tradeoffs in design phases such as user research, conceptual modeling, and visual design exploration. • Authored and negotiated numerous SOWs with clean language, speeding and simplifying the work of Legal • Consistently engaged projects, with creative direction and acceptance testing to ensure quality in the firm’s UX design deliverables (e.g., wireframes, style guides, use cases, prototypes, visual designs and/or code). Entered feature requests and bugs in JIRA and Redmine.• Grew from 8 to 50 staff, managing careers and team processes of designers, engineers, project managers & account managers. Managed remotes in Portland, Austin, Eastern Europe, Ireland & Latin America.• Evaluated architecture in a variety of technologies: API/Web Services, Sencha, iOS, Android, HTML5, Phonegap, jQuery mobile, WordPress, Drupal & Java. Adaptable to Waterfall, Agile and hybrid SDLC methods.• I helped Momentum dream larger, moving them past 3 years of flat revenues to achieve over 100% revenue growth year over year in my 3 years there. My clients continue to generate growing LTV for Momentum.I left Momentum and Bynd to join a customer-- WorldVentures. -
Cmo / Vp Product / Co-FounderBynd Labs Jan 2011 - Feb 2013Responsible for go-to-market and several product launches for Bynd, a platform of web and mobile apps for travel planning. Co-founded this software startup alongside Momentum Design Lab's CEO, growing it concurrently with the agency side at Momentum. • Responsible for: UX Design, Product marketing, SaaS pricing, sales, strategic partnerships, exhibiting at conferences, fielding investors, and hackathons• Led product design, wireframes, visuals, development on 16 apps, from concept to shippable product• Closed & onboarded first 3 customers, making Bynd cashflow positive without outside funding• Produced branding, website, pitch decks, reels, collateral & tradeshow environmental designs within 7 weeks• Generated worldwide pipeline for Sales team via Travel industry speaking engagements: Web in Travel, PhoCusWright, World Travel Market, & ITB Berlin I successfully brought on and integrated Bynd's first customers, notably:* Advisor on mobile advertising strategy for Tnooz.com, one of the travel industry’s largest news sources * Devised an evolutionary digital content, social and ad strategy for Morris Media, specifically Where Magazine, an ad-supported print magazine distributed in top hotels in 56 markets worldwide. I was also the recipient of numerous honors:* 2012 ITB Berlin eTravel World speaker (Berlin) - "Mobile Meets Social Media"* 2012 Web-In-Travel Bootcamp Semifinalist (Singapore)* 2012 World Travel Market Technology Theatre speaker (London) - "Travel Marketing is Dead"* 2012 PhoCusWright Travel Innovation Summit - Top Travel Innovation * 2013 Travel Technology Europe speaker (London) - "Your Customer's Mobile, Are You?* 2013 eTourism Summit speaker - "Ad Targeting on Facebook"
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Adjunct Faculty InstructorAcademy Of Art University Jul 2007 - Jan 2011San Francisco, Ca, UsHonored with an invitation to teach by Mary Scott, Chair of the School of Graphic Design. Teaching is easily one of the most rewarding things I've ever done. -
Mobile StrategistPunchcut Jun 2010 - Sep 2010San Francisco, UsMobile Design Strategy for Disney Parks and Resorts. Defining the strategy involved:* human-centered design tools/exercises and qualitative user research* mobile technology assessment for iOS, Android and HTML5* analysis of competitive mobile experiences, and/or partnership possibilities* user blueprints and scene sketches to visualize mobile opportunities * a 3-year roadmap describing investments and implementation phases* direction on mobile technologies such as: NFC, RFID, Digital Signage, Mobile Payments, Phonegap, Augmented Reality, and integrations with Social Media and Location-based Services.Years later, I read about the implementation of one of our strategies, now called the MagicBand. -
PresidentJay Ganaden Photography Jun 2002 - Jul 2010Curious about my creative and entrepreneurial potential, I grew away from tech consulting and became a fashion and product photographer for the world's largest consumer brands and advertising agencies. Like most things I do, I was "all in" and fully committed to success, until the gravitational pull towards Design drew me to commit to a Product Design career. Acquired relentless sales tenacity, craft, and operational excellence essential in running a highly competitive and creative business.Clients Included:Sephora, GAP, Old Navy, Banana Republic, Fab.com, Sharper Image, Levi's, Mervyn's, Macy's, Russell Athletic, Scandinavian Design, Pottery Barn, Method, Euro RSCG, Cost Plus World Market, and VeloNews.
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Partner Relations ManagerYodlee Jul 2001 - Jul 2002Redwood City, Ca, UsManaged the integration of data aggregation software for highest tier customers including Morgan Stanley, Merrill Lynch, Bank of America, Comerica Bank, Motley Fool and Yahoo Finance.Implemented new team processes for account planning and forecasting; provided sales and consulting team mentoring.Yodlee would eventually become better known as the engine behind Mint.com. -
Consulting Manager - AmericasGoogle (Formerly Doubleclick) May 1999 - Jun 2001Mountain View, Ca, UsI managed the Professional Services business unit of 24 Consulting Engineers in the then brave new world of Internet Advertising.• My team deployed DoubleClick for Publishers (DFP) and DoubleClick Enterprise, and also provided consulting on ad targeting and website monetization• Team continually demonstrated to our CEO & CFO company-leading profitability, while sharing customer insights to improve DoubleClick products.• Negotiated and won numerous RFPs, with over $3 Million recognized under my lead.• Delivered P&L numbers to Finance and Tech Solutions GMs. Set staff utilization and revenue goals.• Recruited new Consulting Engineer staff, and initiated reviews to develop individual career growth.• Created frameworks for Sales, Engineering and Support teams to promote cross-selling consulting services. -
Consulting EngineerNetgravity Doubleclick May 1999 - Oct 1999The original ad-server software company; later acquired by DoubleClick.Founded and built the Professional Services team on the East Coast/NYC. The product I oversaw became known as DoubleClick Enterprise. -
Senior ConsultantKpmg Jun 1995 - May 1999Toronto, On, CaProvided Management Consulting and Technology Strategy services for the Fortune 500.• Business Development instincts: Networking, identification of cross-/upsell opportunities, consultative selling, and managing scope with SOW change orders.• IT Strategy establishing corporate IT shared services, IT governance, and new technical infrastructure for Gulf States Toyota, a $4.6B Fortune 50 private company.• IT Assessment for CenturyLink. Recommended RFP solution and drove efficiencies through redesigned IT processes and establishment of a program management office.• System Integration for AT&T Wireless. Technical Lead responsible for testing and user training on the ‘Switch’, which enables mobile phone features. Project resulted in better customer experience with decreased billing disputes, and reductions in support call length / churn.• Organizational Design for PECO Energy in Philadelphia. Established governance and staff infrastructure for evaluating new technologies in what was historically a mainframe environment.
Jay Ganaden Skills
Jay Ganaden Education Details
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Stanford University Graduate School Of BusinessStanford Lead Executive Program -
Stanford UniversityD.School - Design Thinking
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Mit Sloan School Of ManagementInnovation
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Texas Mccombs School Of BusinessManagement Information Systems
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Academy Of Art UniversityUser Experience Design
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City College Of San FranciscoPhotography
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Renaissance Entrepreneurship CenterBusiness Planning
Frequently Asked Questions about Jay Ganaden
What company does Jay Ganaden work for?
Jay Ganaden works for Adobe
What is Jay Ganaden's role at the current company?
Jay Ganaden's current role is Director @ Adobe | Gen AI, Adobe Firefly, Pro Design.
What is Jay Ganaden's email address?
Jay Ganaden's email address is ja****@****ail.com
What is Jay Ganaden's direct phone number?
Jay Ganaden's direct phone number is +141542*****
What schools did Jay Ganaden attend?
Jay Ganaden attended Stanford University Graduate School Of Business, Stanford University, Mit Sloan School Of Management, Texas Mccombs School Of Business, Academy Of Art University, City College Of San Francisco, Renaissance Entrepreneurship Center.
What are some of Jay Ganaden's interests?
Jay Ganaden has interest in Stadium Vélodrome De Bordeaux Lac, Team Fremont, Gold Coast 2018 Commonwealth Games, Tourist Information Center, Ux/ui Wireframes, Alkek Velodrome, Star Track Cycling, Community, Truckee Bike Park, Arts And Entertainment.
What skills is Jay Ganaden known for?
Jay Ganaden has skills like Creative Direction, Digital Strategy, User Experience, Mobile Applications, E Commerce, Graphic Design, Digital Marketing, Online Advertising, Start Ups, Mobile Devices, Strategy, Corporate Branding.
Who are Jay Ganaden's colleagues?
Jay Ganaden's colleagues are Nguyễn Thu Thuỷ, Doctor Dilobar, Anne Adhiambo, Đào Quang Khải, Pradeep Saroj, Ayodeji Emmanuel, Kalish Kavitha.
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