Jayghosh Khemka Email and Phone Number

Analyzed and monitored the quality of Real Estate data being migrated for one of the world’s largest retailer. Worked on a POC related to social media sentiment analysis of various events on a restaurant chain in US

Worked with the CRM team of US based major hospitality client by analyzing their loyal customers' behavior and effectiveness of various loyalty programs.Key projects implemented:Non-loyal customer engagement analysis: Developed a promotional model for converting non loyal customers into loyal customers generating an estimated revenue of ~20 million USD/year. Customer Intelligence Analysis:Designed an automated model analysing 360 degree view of customers by… Show more Worked with the CRM team of US based major hospitality client by analyzing their loyal customers' behavior and effectiveness of various loyalty programs.Key projects implemented:Non-loyal customer engagement analysis: Developed a promotional model for converting non loyal customers into loyal customers generating an estimated revenue of ~20 million USD/year. Customer Intelligence Analysis:Designed an automated model analysing 360 degree view of customers by tracking their engagement over a timeline. Show less

Worked with the sales team of an online search engine giant by tracking and analyzing the performance of advertisers on its website and other syndicated publisher. Key Projects Implemented:Demand Health Framework:Identified advertisers to be targeted under various sales initiatives and quantified the revenue opportunity that exist with each of these initiatives generating an estimated revenue of ~32 million USD/quarterSeasonal Keywords: Importance of Seasonality… Show more Worked with the sales team of an online search engine giant by tracking and analyzing the performance of advertisers on its website and other syndicated publisher. Key Projects Implemented:Demand Health Framework:Identified advertisers to be targeted under various sales initiatives and quantified the revenue opportunity that exist with each of these initiatives generating an estimated revenue of ~32 million USD/quarterSeasonal Keywords: Importance of Seasonality was captured in terms of revenue.Different methodologies were used to analyze the seasonality impact on the advertisers Weekly Advertisers' Flash Report Automation: Created a tool that would generate weekly performance report of top advertisers automatically using SSIS/SSRS package Budget Headroom Analysis: Estimated revenue opportunity lost due to low budget set by the advertisers. Also tracked different KPIs that would convince advertisers to increase their bids Churn Analysis: Quantified revenue impact of advertisers that suddenly stopped spending in the consecutive week Show less