Leading the operational and commercial strategy for Dutton Garage & Classic Throttle Shop, part of the Dutton Automotive Group of Companies.With full P&L responsibility across two sites (Syd &Melb) I work with the Group Directors and CEO to develop and deliver operational success and continuous improvement, ensuring long term growth inline with our Group commercial objectives.With a proud history dating back to 1911, our reputation has been built on a consistently superior level… Show more Leading the operational and commercial strategy for Dutton Garage & Classic Throttle Shop, part of the Dutton Automotive Group of Companies.With full P&L responsibility across two sites (Syd &Melb) I work with the Group Directors and CEO to develop and deliver operational success and continuous improvement, ensuring long term growth inline with our Group commercial objectives.With a proud history dating back to 1911, our reputation has been built on a consistently superior level of service, and enviable network of relationships and an unmatched understanding of the automotive industry. Today, the Dutton Group is Australia's largest national used car wholesaler dealing in general, prestige, classic and luxury cars.Our Brands Include:Dutton GarageClassic Throttle ShopDutton OneAuto Mega Warehouse Dutton Garage WholesaleSell Your Car FastDutton Financial ServicesTarga AustraliaDutton Motorsport Show less

Supporting the management team and reporting to the Managing Director, responsible for delivering strategic brand leadership, consumer insight, customer brand & product positioning, communication strategy, commercial business development and expansion.Successfully managed the sale of Classic Throttle Shop to Dutton Group in September 2018.

As Head of Brand Strategy, I work with both established companies and start-up clients looking to bring new brands & products to market or grow their presence in sectors of disruptive technology, automotive, luxury consumer goods and the exciting electric vehicle ecosystem.I focus my strengths on helping individuals and companies implement retail, operational, customer experience, logistics and brand communication strategies, bring new products to market, transform businesses and… Show more As Head of Brand Strategy, I work with both established companies and start-up clients looking to bring new brands & products to market or grow their presence in sectors of disruptive technology, automotive, luxury consumer goods and the exciting electric vehicle ecosystem.I focus my strengths on helping individuals and companies implement retail, operational, customer experience, logistics and brand communication strategies, bring new products to market, transform businesses and capitalize on the emerging market opportunities.Drawing on my significant experience working with top global brands including McLaren, Tesla & Porsche, I bring customer focused, user centric sales, marketing, strategy and communications results through hands on leadership and management.As an industry leader, I am positioned to support clients from maturing concept studies to innovative customer-ready products. Manufacturers are increasingly concerned with ”how” a suitable market offering needs to be structured in front of the customer, the conversation they want to have with their audience, and how these decisions will impact their organizational set-up and the traditional understanding of their business model. Market players are required to provide much more than “just a solution". Our experience shows that attention to detail, reflecting regional differences and providing an interactive customer experience is a critical pre-condition for successful market launch:Presentation & PitchGo-To Market Opportunity & IntroductionMarket ResearchBrand Strategy & ExecutionProduct Strategy & ManagementSales & Marketing ManagementMarComms & PRFrontline DeliveryGlobal Brand Experience-McLaren Automotive - 2013 - 2015-Tesla Motors 2010 - 2013-Porsche 1996 - 2010Consulting & Brand Management Classic Throttle Shop 2015Bubblefish 2015My Local Broker - 2015Tesla Motors - 2015 (consultant)Grand Prix Originals - 2007-2009 Show less

Established McLaren Retail activities and growth throughout Australia. Responsible for delivering Australia's market business plan including: Brand & Sales Management, Product Positioning, Customer Experience, PR, Marketing & Communications, Market Development, Motorsport, Operational Logistics, Long Range Planning & Forecasting.Management of Business StrategySuccessful Market Price Repositioning of 12C Model whilst maintaining Existing Ownership SatisfactionEstablishment of… Show more Established McLaren Retail activities and growth throughout Australia. Responsible for delivering Australia's market business plan including: Brand & Sales Management, Product Positioning, Customer Experience, PR, Marketing & Communications, Market Development, Motorsport, Operational Logistics, Long Range Planning & Forecasting.Management of Business StrategySuccessful Market Price Repositioning of 12C Model whilst maintaining Existing Ownership SatisfactionEstablishment of McLaren Qualified Business UnitManagement & Sale of MSO Heritage Models inc. 50 Anniversary, Le Mans & Can-AmIncrease Retail Sales Activity and Market Penetration by 35% with sales revenue in excess of 40 million dollarsAssist with Management of new Melbourne Retail StoreEstablishment of Satellite Service & Delivery LocationsExceed BP Retail Objectives (MY13) by 11%Successful AU Launch of new Model Program (650S)with 45% solid production orderbank in 8 weeksMcLaren is a groundbreaking company with a glorious past, present and future in driver-focussed, technologically advanced areas such as Formula 1, road cars, electronics and applied technologies.With a three tier Model Range: Sport Series, Super Series & Ultimate Series, McLaren produces a range of highly innovative, high performance sports cars: 540C, 570S, 625C, 650S, 675LT, P1 & P1 GTR. Over the next few years the range will continue to grow, with each new model delighting owners by redefining what has gone before. The latest is our new Sport Series: redefining the Sportscar Segment with a new, Pure McLaren that re-sets the benchmark.McLaren GT is the GT race car manufacturing arm of McLaren Group, established in 2011 to develop, build and support all McLaren track and GT race activities. The company is responsible for the design, development and production of the new 570S GT4, 650S GT3, 650S Sprint and legacy 12C GT3, the 12C GT Can-Am Edition and 12C GT Sprint. Show less

Tesla AU first employee: Responsible for establishing Tesla Motors Retail Operations in Australia & New Zealand including Product & Brand Development, Sales & Marketing, Communications and Business Administration.Reporting to VP Worldwide Sales & Marketing, successfully delivered Australia & New Zealand's Roadster program from inception to completion, contributing to the global objective for retail development in new markets.Established market framework for future models program… Show more Tesla AU first employee: Responsible for establishing Tesla Motors Retail Operations in Australia & New Zealand including Product & Brand Development, Sales & Marketing, Communications and Business Administration.Reporting to VP Worldwide Sales & Marketing, successfully delivered Australia & New Zealand's Roadster program from inception to completion, contributing to the global objective for retail development in new markets.Established market framework for future models program through LRP and forward reservation capture by delivering precise local content management through direct engagement, strengthening the brand's Australian & New Zealand retail positioning.Piloted Australia’s first electric vehicle - Tesla Roadster- along the complete Eastern Seaboard of Australia, the longest distance ever travelled by an EV Show less

Country establishment of Tesla Motors in Australia. Development of Company's Sales Strategy and Brand Communications for the Australian market. Working closely with company leadership in California and reporting to VP Worldwide Sales & Marketing, developed an effective sales and marketing strategy for Australia from opportunity analysis to successful product implementation. Responsible for communications, driving effective PR & Media campaigns, business development opportunities and… Show more Country establishment of Tesla Motors in Australia. Development of Company's Sales Strategy and Brand Communications for the Australian market. Working closely with company leadership in California and reporting to VP Worldwide Sales & Marketing, developed an effective sales and marketing strategy for Australia from opportunity analysis to successful product implementation. Responsible for communications, driving effective PR & Media campaigns, business development opportunities and relationship building throughout Australia. Show less

Development of Retail Strategy during second stage transition. Reporting to the Dealer Principal and responsible for assessment and re-staffing of key front line consultant and Sales Management with integration of new training disciplines as per corporate requirements. Execute and management of comprehensive business plan encompassing integrated sales and marketing initiatives designed to penetrate new markets for the Porsche Brand.Communications with customers, management, internal and… Show more Development of Retail Strategy during second stage transition. Reporting to the Dealer Principal and responsible for assessment and re-staffing of key front line consultant and Sales Management with integration of new training disciplines as per corporate requirements. Execute and management of comprehensive business plan encompassing integrated sales and marketing initiatives designed to penetrate new markets for the Porsche Brand.Communications with customers, management, internal and external departments, vendors and media to co-ordinate sales objectives in accordance with corporate goals. Lead and direct a forward thinking Sales & Marketing Team to success. Show less

Responsible for the Administration of Porsche Motorsport for the Porsche Club in Queensland.

Reporting to the Dealer Principal, defined strategy for and developed, executed and managed a comprehensive business plan encompassing integrated sales and marketing initiatives designed to penetrate and grow targeted markets for Porsche.Communicated with customers, management, internal departments, and vendors to coordinated overall sales effort in accordance with corporate goals. Played integral role in staff development and product development activities. Lead and direct forward-thinking… Show more Reporting to the Dealer Principal, defined strategy for and developed, executed and managed a comprehensive business plan encompassing integrated sales and marketing initiatives designed to penetrate and grow targeted markets for Porsche.Communicated with customers, management, internal departments, and vendors to coordinated overall sales effort in accordance with corporate goals. Played integral role in staff development and product development activities. Lead and direct forward-thinking sales team to success. Prepare, manage and deliver sales revenue in excess of 25-million dollars. Show less

Established online business and Developed Sales & Marketing, Strategic Positioning of this online fashion start-up in Australia & New Zealand.GRANDPRIX ORIGINALS - A range of authentic racing and leather jackets, accessories, shirts and travel gear with original sponsor logos and stylish influences of then and now, the DNA of the GPO drive styles is red and blue, like the legendary stripes on the racing suits of the times.

Reporting to the Director of Sales & Marketing Provided direct management in Sales & Dealer Operations, managed sales & product training, press communications in product related areas and customer driver training.Sales Management for 9 Porsche Centers business plans to elevate the brand and to achieve corporate sales objectives related to wholesale of vehicles, parts & accessories, Exclusive Program and service contracts; and to achieve market representation objectives… Show more Reporting to the Director of Sales & Marketing Provided direct management in Sales & Dealer Operations, managed sales & product training, press communications in product related areas and customer driver training.Sales Management for 9 Porsche Centers business plans to elevate the brand and to achieve corporate sales objectives related to wholesale of vehicles, parts & accessories, Exclusive Program and service contracts; and to achieve market representation objectives. Implemented and managed Porsche Exclusive Program, supporting Australian clients with one-on-one consultation. From custom tailoring in production to developing one-off vehicles and bespoke additions expressing owners personal freedom.Supported dealers in achieving their retail sales and customer handling objectives. Analyzed dealership operations, identified areas in need of improvement and coordinated implementation of solutions. Contributed to building brand value and achieving enduring profitable growth. Managed dealer communications and marketing programs. Developed, implemented and managed a wide range of Sales and Marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral,programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication link between dealer network and with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Further developed sales and product training for Sales organization through theoretical and practical applications. Show less

Reporting to the Director of Sales & Marketing and Dealer Principal for Porsche, worked within a team environment to carry out a full range of sales functions. Established product knowledge skills set to achieve sales objective. Achieved sales targets ensuring maximum profitability from each opportunity whilst maintaining the highest professional standards in customer service. Consistently increased sales volume annually in accordance with business plan objectives and dealer… Show more Reporting to the Director of Sales & Marketing and Dealer Principal for Porsche, worked within a team environment to carry out a full range of sales functions. Established product knowledge skills set to achieve sales objective. Achieved sales targets ensuring maximum profitability from each opportunity whilst maintaining the highest professional standards in customer service. Consistently increased sales volume annually in accordance with business plan objectives and dealer requirements.As Press Relations Coordinator to VW/Seat/Audi importer, developed key communications skill sets for the automotive industry in order to facilitate the support role of the dealership whilst working closely with brand management for communications role. Established broad range of product knowledge required for the totality of the franchises whilst undertaking comprehensive sales & product training. Show less