Management professional passionate about retail with experience of around 20 years in marketing, strategy, branding, event management, public relations and key account management on a quest to enhance customer experience by adopting industry best practices and innovative thinking. Experienced in inbound and outbound marketing and adept at creating digital assets for the brand. Highly motivated with the ability to handle multi ethnic teams in matrix organisations. Keen to take on challenging assignments with demonstrable skills in negotiations, CRM, budget planning and vendor management. Experienced in client servicing and key account management both in India and abroad in the Middle East.Focused on building powerful winning brands. Possess leadership skills to turnaround businesses and manage them better. An effective communicator with excellent relationship building & interpersonal skills, strong analytical, problem solving & organizational abilities with a flexible & detail oriented attitudeHave an MBA in business administration from Lancaster University, UK.Core SkillsMarketing & SalesRetail OperationsBrand ManagementStrategic PlanningOther SkillsAdvertisingCorporate CommunicationsEvent Management Project ManagementPublic RelationsNegotiations & Vendor ManagementCRMMy aim is to create winning brands in the market place with an eye on the top & bottom line.I hope to do this by enhancing customer experience through innovative measures.A hands-on leader with the ability inspire, motivate and adapt to any situation and industry. Handled or worked in various team sizes drawn from multi-ethnic backgrounds and nationalities.Ability to mentor and guide multi-ethnic teams by drawing out their inherent talents to deliver the best.